Brand Tone

Playful and Humorous, Affectionate and Passionate (towards cats), Friendly and Relatable, Lighthearted and Fun

Brand Values

• •Love for Cats
• •Family and Connection
• •Originality and Creativity
• •Eco-consciousness
• •Solidarity/Giving Back
• •Quality

Best Practices

• •Embrace Cat Puns and Wordplay: Continue incorporating lighthearted puns and cat-related humor ("purr-fect," "pawsitive," "feline good") that align with the brand's playful nature.
• •Speak the Language of Cat Lovers: Use terminology and refer to common cat behaviors and quirks that resonate deeply with the target audience (e.g., "zoomies," "making biscuits," "furry overlord").
• •Maintain a Warm and Friendly Voice: Write as if you're talking to a fellow cat enthusiast. Keep the language approachable, personal, and enthusiastic.
• •Highlight the "Why": Remind customers of the love for cats that inspires the brand, the mother-daughter story, and the commitment to eco-friendly practices and charity. This adds depth and authenticity.
• •Visual Storytelling Consistency: Ensure that the copy is always complemented by visuals (photos, videos) that reflect the same fun, affectionate, and cat-centric vibe. The playful designs should be the heroes.

Social Perception

A niche brand for dedicated cat enthusiasts, Fun and charming, offering unique giftable items, Ethically conscious due to their print-on-demand model and charity magnet, Relatable and authentic, given the personal story behind the brand.

Copy Examples

• •Facebook/Instagram Ad: "Warning: May spontaneously start talking about cats. 😻 Our new 'Chat'rmeuse à mes heures perdues' (Cat charmer in my spare time) tee is here for all the feline-obsessed! Soft, organic, and purr-fectly you. Shop the collection! #ToiEtMiaw #CatFashion #CrazyCatLady"
• •Product Description (for a mug): "Your morning coffee just got a whole lot cuter! 😽 This 'Maman chat' (Cat Mom) mug is the perfect way to celebrate your furry overlord. Guaranteed to make you smile, even before caffeine. Grab yours and let the purrs begin! #ToiEtMiaw #CatMug #GiftForCatLovers"
• •Website Banner: "Wear Your Heart on Your Tee (and your love for cats everywhere else!) ✨ Unique, fun, and cat-inspired fashion by Toi et Miaw. Because life is better with a cat (or five)."
• •Email Newsletter Subject: "Pawsitive Vibes Only! 🐾 New Arrivals + A Special Treat Inside!"
• •Instagram Story Poll: "What's your cat's superpower? A) Invisibility when it's vet time B) Making biscuits on your bladder at 3 AM C) Stealing your heart (and your snacks!). Vote now & check out our tees that get it! #ToiEtMiaw #CatLife"