Brand Tone

Commercial, direct, informative, and slightly informal/approachable, with a hint of nostalgia.

Brand Values

• •Accessibility to Fan Merchandise
• •Value for Money
• •Customer Service (Stated)
• •Transparency (Partial)

Best Practices

• •Maintain transparency regarding the origin and authenticity of the jerseys.
• •Focus on the value and affordability offered to football fans.
• •Use a tone that is both informative and engaging, appealing to fans' passion.
• •Incorporate relevant football terminology and cultural references.
• •Highlight the wide range of available jerseys, including retro and current season options.

Social Perception

A retailer providing accessible and affordable football jerseys, catering to budget-conscious fans and those seeking retro or hard-to-find items. Perceived as slightly informal and deal-focused.

Copy Examples

• •Score big with our retro jerseys! Get 47% off while supplies last!
• •Free Shipping — Because every fan deserves to represent their team without extra costs. Limited Time Only!
• •Sign up for our newsletter and get 15% off your next order. Don't miss out on the action!
• •Track your order: Know exactly when your new jersey will arrive.
• •Your little one deserves a jersey with 20% OFF! Get them ready for game day.