Brand Tone

Elegant & Sophisticated, Feminine, Timeless, Aspirational & Confident, Conscious (emerging)

Brand Values

• •Elegance and Sophistication
• •Quality and Craftsmanship
• •Timeless Style
• •Comfort
• •Responsibility/Sustainability
• •Modernity & Innovation

Best Practices

• •Develop a Brand Voice Guide
• •Focus on Elegant Empowerment
• •Weave in Values Naturally
• •Maintain Sophistication Across Platforms
• •Tell the Story of Craftsmanship and Intention

Social Perception

On their Facebook page, the perception among their (small) following appears to be neutral to positive, with likes on posts. The brand self-presents as a high-quality, elegant, and increasingly conscious choice for women's fashion.

Copy Examples

• •Immerse yourself in a world where timeless elegance meets modern sophistication. Discover the new Lunarya Paris collection – meticulously crafted pieces designed to celebrate your unique style with comfort and grace. Signature elegance, sustainably imagined.
• •The embodiment of refined artistry. Our [Dress Name] gown, fashioned from the finest [material], drapes beautifully to accentuate your silhouette. Experience the Lunarya Paris difference – where every stitch tells a story of luxury and conscious craftsmanship. Make your next moment unforgettable.
• •At Lunarya Paris, we believe true luxury considers its impact. Our latest collection features [specific sustainable material or practice], blending timeless design with a commitment to a more beautiful future. Wear your values, elegantly.
• •Effortless sophistication for the modern woman. Lunarya Paris offers pieces that move with you, combining the luxurious feel of premium fabrics with designs that speak to an enduring elegance. Redefine your everyday comfort, without compromising on style.
• •Lunarya Paris: Crafting more than just clothing, we create statements of timeless elegance and conscious luxury. Each piece is an invitation to embrace your sophistication and walk with confidence. Discover the art of dressing, redefined.