Brand Tone

aspirational, community-focused, and transparent

Brand Values

• •Quality
• •Community
• •Sustainability
• •Resilience

Best Practices

• •Lead with "Community": Always use inclusive and collective language. Phrases like "Join the Club," "Our Community," "Together," and "Welcome" reinforce the core value of belonging.
• •Balance Aspiration with Authenticity: Pair "luxury," "premium," and "timeless" with transparent, human stories. Share the founder’s journey, behind-the-scenes content, and even the challenges to keep the brand relatable and grounded.
• •Highlight Heritage and Modernity: Consistently reference the blend of "retro sport style" and "modern living" or "elevated essentials." This creates a unique brand position in the crowded athleisure market.
• •Embed Purpose in the Narrative: Don't just mention the tree-planting initiative as a footnote. Weave it into the story. Connect the idea of "growth"—for the brand, the community, and the planet—to create a more powerful and cohesive message.
• •Maintain a Clean, Confident Voice: The copy should be uncluttered and confident. Use short, declarative sentences. The tone isn't overly casual or slang-heavy; it's polished and purposeful, reflecting the "luxury" aspect of the brand.

Social Perception

A modern, founder-led startup intrinsically linked to Katie Arnold's dynamic entrepreneurial persona. Perceived as an active and engaging player in the startup ecosystem due to collaborations and community events, targeting a niche audience interested in high-end, fashionable sportswear with no negative perceptions and a high trust score.

Copy Examples

• •The wait is almost over. P3PRMNT is a collection born from heritage, designed for today, and built with our community in mind. Elevated essentials that move with you. Join the club. #P3PRMNT #LuxuryAthleisure #LaunchingSoon
• •More than just a bag. The Community Club Tote is your go-to companion, crafted with care and designed for every occasion. Its timeless, embroidered style is a quiet statement of quality and belonging. Simple, functional, and iconic. #P3PRMNT #CommunityClub
• •Welcome to the Club. You're officially on the inside. As a thank you for joining us on this journey, you'll get exclusive first access to our launch collection, plus 10% off your first order. We're building more than a brand; we're building a community. And it starts with you.
• •From a lockdown project selling cups on Etsy to building a luxury athleisure brand—the P3PRMNT journey has been about resilience and collaboration. Every setback has been a setup for something greater. Thank you for being part of our story. We can't wait to share what's next. #FemaleFounder #StartupLife #P3PRMNT
• •P3PRMNT sits at the intersection of modern living and community. We create timeless, luxury athleisure wear rooted in retro British sport style. But our mission goes beyond the product. We believe in the power of connection, the strength in collaboration, and our responsibility to the planet. Every piece is crafted for quality and comfort, and every order helps us plant a tree. This is effortless style with a purpose.