Brand Tone

Elegant, Mystical, Nurturing, Knowledgeable, Conscious, Approachable

Brand Values

• •Nature & Natural Elements
• •Craftsmanship & Quality
• •Spirituality & Well-being
• •Authenticity & Intention
• •Mindfulness & Conscious Living
• •Beauty & Aesthetics

Best Practices

• •Develop a Brand Voice Guide
• •Embody Your Values
• •Know Your Audience
• •Maintain Consistency Across All Channels
• •Storytelling & Evocative Language

Social Perception

Positive Perception, Trusted Source, Aspirational & Aligning, Community, Potential Skepticism (from a broader audience)

Copy Examples

• •Adorn yourself with the serene energy of Amethyst. Each consciously crafted necklace features a hand-selected, ethically sourced Amethyst point, known for its ability to calm the mind and awaken spiritual awareness. Let its gentle vibrations guide you towards inner peace and clarity. Wear it as a reminder of your intuitive strength.
• •Introducing our new 'Moonlit Bloom' botanical oil – a sacred blend of night-blooming jasmine and calming chamomile, infused under the gentle gaze of the full moon. Anoint your pulse points to invite tranquility and connect with your inner radiance. Consciously crafted to nurture your spirit. ✨ #AvaellNoire #BotanicalMagic #SelfCareRitual #MoonEnergy #ConsciousLiving
• •Whispers of the Earth: Discover Our New Crystal & Botanical Adornments
• •Avaell Noire: Consciously Crafted Crystal & Botanical Adornments to Illuminate Your Path.
• •Seeking more than just jewelry? Discover Avaell Noire's handcrafted adornments, infused with the wisdom of crystals and the nurturing essence of botanicals. Each piece is a talisman for your journey, consciously created to support your well-being and elevate your spirit. Explore the collection and find your energetic match.