Brand Tone

Adventurous & Epic, Prestigious & Heritage-Rich, Exclusive & Collectible, Passionate & Enthusiast-Driven, Documentary & Storytelling

Brand Values

• •Adventure & Exploration
• •Endurance & Resilience
• •Heritage & History
• •Comradeship & Community
• •Authenticity & Documentation
• •Excellence & Quality

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., adventurous, sophisticated, knowledgeable), the corresponding tone (e.g., inspiring, authoritative, engaging), and provide "do's and don'ts" for language use.
• •Immerse in the Subject Matter: Understand the history, the challenge, and the passion behind the Peking to Paris Motor Challenge. Use terminology and references that resonate with enthusiasts (e.g., "vintage motorcars," "endurance," "navigational challenges," "the spirit of 1907").
• •Prioritize Storytelling: Frame copy around the narratives of adventure, challenge, and achievement. Use evocative language that paints a picture and transports the reader to the rally.
• •Maintain a Tone of Respect and Awe: The event is a serious undertaking with a rich heritage. The copy should reflect its prestige and the incredible accomplishments of its participants, avoiding overly casual or flippant language.
• •Focus on "You" (the Enthusiast/Collector): While celebrating the event, connect it back to the reader. Emphasize what *they* will experience or gain from the book – a piece of history, an inspiration, a connection to the adventure.

Social Perception

Aspirational, Respected & Credible, Niche but Passionate Audience, Visually Stunning, The Book as a Cherished Memento

Copy Examples

• •Headline: Relive the Legend. The Official 2019 Peking to Paris Motor Challenge Book. Body: Journey across continents and through time with this stunning photographic account of the world's most iconic endurance rally. Over 300 pages of breathtaking moments and untold stories. Order your collector's edition today. (Tone: Prestigious, Storytelling)
• •Headline: Dust, Glory, History: The 2019 Peking to Paris, Captured Forever. Body: From the Great Wall to the Place Vendôme, every grueling mile, every triumphant arrival. This isn't just a book; it's a testament to adventure. Secure your copy of the official 2019 rally chronicle. (Tone: Adventurous, Heritage-Rich)
• •Headline: The Ultimate Test. The Ultimate Coffee Table Book. Body: For the drivers, it was 36 days of relentless challenge. For you, it's an immersive journey into the heart of the 2019 Peking to Paris Motor Challenge. Experience the grit and the grandeur. (Tone: Epic, Exclusive)
• •Headline: More Than a Rally. More Than a Book. Body: This is the definitive story of the 2019 Peking to Paris. Packed with exclusive photography and in-depth narratives, it’s the perfect tribute for participants, enthusiasts, and dreamers alike. (Tone: Passionate, Documentary)
• •Headline: Own a Piece of Motoring History. Body: The official Peking to Paris 2019 book is a meticulously crafted volume celebrating the spirit of historic rallying. Limited stock available – add this extraordinary adventure to your collection. (Tone: Collectible, Heritage-Rich)