Brand Tone

Aspiring, Confident, Professional, Knowledgeable, Elegant, Chic, Supportive, Engaging

Brand Values

• •Quality
• •Beauty Empowerment
• •Expertise & Education
• •Customer Satisfaction
• •Innovation (Potentially)

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., elegant, professional, empowering, supportive), key messaging points, "do's and don'ts" for language, and preferred terminology (e.g., "clients" vs. "customers," "lash artist" vs. "beautician").
• •Know Your Audience(s): Tailor the nuance of the tone for different segments (e.g., professional lash technicians vs. individual consumers) while keeping the core brand voice consistent. Professionals might appreciate more technical and benefit-driven language, while consumers may respond to more aspirational and easy-to-understand copy.
• •Use Consistent Terminology: Refer to products, services, and brand elements using the same names and descriptions across all platforms (website, social media, emails). For instance, consistently use "Lash Imperial" or "Vimae" as per the branding strategy.
• •Visual-Copy Cohesion: Ensure the tone of the copy aligns with the visual elements used (images, videos, graphics). Elegant copy should be paired with sophisticated visuals. A professional tone requires clean, high-quality imagery.
• •Train and Review: If multiple people are creating content, train them on the brand voice. Implement a review process to ensure all copy aligns with the established tone and guidelines before publication. Regular audits of existing content can also help maintain consistency.

Social Perception

Customers likely perceive Lash Imperial / Vimae Chile as a provider of desirable beauty products that help them achieve a specific aesthetic. The name "Lash Imperial" suggests a sense of luxury or high standards. "Vimae Chile" roots it geographically and may foster a sense of local trust within that market.

Copy Examples

• •Instagram Post (Product Launch): Elevate your artistry. Introducing our new `[Product Name]` collection – meticulously crafted for the discerning lash professional. Achieve breathtaking results with unparalleled precision and lasting elegance. Discover the imperial difference. #LashImperial #VimaeChile #LashArtist #NewProduct #LuxuryLashes
• •Facebook Ad (Targeting End Consumers): Unlock the secret to effortlessly captivating eyes. Our `[Product Name]` enhances your natural beauty, giving you that imperial gaze, every day. Gentle, stunning, and uniquely you. Shop now and transform your look! #LashLove #BeautyEmpowered #VimaeBeauty #LashGoals
• •Website Homepage Headline: Lash Imperial: Where Artistry Meets Elegance. Discover Premium Lash Supplies for Professionals and Enthusiasts.
• •Email Marketing (Promotional): Spoil Yourself (and Your Clients!) ✨ For a limited time, experience the luxury of Lash Imperial with `[Discount/Offer]` on our best-selling `[Product Category]`. Because every lash deserves the royal treatment. Shop the collection: `[Link]`
• •Instagram Story (Interactive/Educational): (Image/video of perfect lash application) Quick Tip Tuesday! ✨ Proper isolation is key to flawless, healthy lash extensions. Our `[Tool Name]` tweezers offer the precision you need. What's your biggest lash challenge? DM us! #LashTips #LashEducation #VimaePro #ImperialTechnique