Brand Tone

Warm and Friendly, Celebratory and Emotional, Service-Oriented, Visually Appealing and Fresh, Locally Connected

Brand Values

• •Quality and Freshness
• •Customer Happiness/Satisfaction
• •Reliability and Convenience
• •Celebration of Life's Moments
• •Beauty and Aesthetics

Best Practices

• •Always Emphasize Freshness and Beauty: Use descriptive adjectives that highlight the quality and visual appeal of the flowers and gifts (e.g., "vibrant," "lush," "exquisite," "hand-crafted").
• •Focus on Emotions and Occasions: Connect the products to the feelings they evoke and the special moments they celebrate. Use language that resonates with joy, love, sympathy, gratitude, etc.
• •Maintain a Warm and Approachable Voice: Use a friendly, conversational style. Directly address the customer (using "you" and "your"). Incorporate emojis appropriately on social media to add personality.
• •Highlight Convenience and Reliability: Regularly mention key service benefits like same-day delivery, ease of online ordering, and responsive customer service. This builds trust and makes the purchasing process feel seamless.
• •Incorporate Local Language and Cultural Nuances (where appropriate): Continue using Arabic in social media, especially for targeted campaigns or common local expressions, to strengthen the connection with the Egyptian audience. Ensure promotions align with local holidays and customs.

Social Perception

Customers perceive Ward Flowers as a source for beautiful and fresh floral arrangements for various occasions. The brand is seen as a reliable option for gifting and expressing emotions through flowers and other complementary items like cakes and chocolates. The frequent posts and responsiveness on social media likely contribute to a perception of an accessible and customer-focused business.

Copy Examples

• •Brighten their day with a burst of sunshine! ☀️ Our fresh, hand-picked bouquets are the perfect way to send your love, no matter the occasion. Order now for same-day smiles delivered across Egypt! #WardFlowers #FreshBlooms #EgyptGifts
• •Happy Birthday to someone special! 🎂🌸 Make their celebration unforgettable with our stunning birthday collection. Fresh flowers, delicious cakes, and heartfelt gifts – all delivered with love. Explore the joy at ward-flowers.com! #HappyBirthday #FlowerDeliveryEgypt #CelebrateInStyle
• •Speak the language of love without saying a word. ❤️ Our exquisite red roses and romantic arrangements are designed to melt hearts. Surprise your habibi/habibti today! Shop now: [link] #LoveInBloom #RomanticFlowers #WardSaidItWithFlowers
• •New arrivals just blossomed! ✨ Discover our latest collection of vibrant spring flowers, perfect for adding a touch of freshness to any home or celebration. See what’s new and beautiful at ward-flowers.com. #SpringFlowers #NewCollection #FreshnessDelivered
• •We LOVE seeing your #WardFlowers moments! 😍 Tag us @wardflowers.eg in your photos to share the joy and get a chance to be featured. Thank you for letting us be a part of your special celebrations! #CustomerLove #FlowerJoy #EgyptCommunity