Brand Tone

Enthusiastic and Adventurous, Accessible and Practical, Community-Oriented, Direct and Informative

Brand Values

• •Accessibility
• •Quality
• •Freedom and Adventure
• •Customer Focus
• •Simplicity and Convenience

Best Practices

• •Embrace the Adventure: Consistently use language that evokes freedom, exploration, and the joy of the outdoors. Focus on the experiences the tents enable.
• •Keep it Accessible and Clear: Avoid overly technical jargon. Explain benefits in simple, direct terms that appeal to both seasoned campers and newcomers. Reiterate value for money.
• •Foster Community: Encourage user-generated content and incorporate customer stories and language into your copy where appropriate. Use a friendly, approachable tone, as if speaking to a fellow adventurer.
• •Highlight Practical Benefits: Always tie adventurous ideals back to the practical advantages of the products: ease of use, quality materials, comfort, and affordability (including free shipping).
• •Be Enthusiastic and Positive: Let the passion for rooftop tent camping shine through in your words. Use positive language and convey excitement.

Social Perception

A new, enthusiastic company providing a desirable product for outdoor enthusiasts. The sharing of user-generated content likely fosters a positive and authentic image. The direct communication style and readily available contact information may contribute to a perception of trustworthiness.

Copy Examples

• •Headline (Adventurous & Direct): Your Adventure Awaits. Our Roof Tents. Your Freedom. Body: Stop dreaming, start exploring. Taktältsproffsen offers high-quality, easy-to-use rooftop tents at prices that make adventure accessible to everyone. Where will you camp next?
• •Social Media Post (Community & Enthusiastic): Weekend vibes delivered! 🤩 Check out @[CustomerTag]'s incredible setup with their Storm hard-shell tent! Where are you taking your Taktältsproffsen tent this season? Share your pics with #TaktaltsproffsenAdventures!
• •Product Description Snippet (Practical & Accessible): Experience the ultimate convenience with our 'Norrsken' soft-shell tent. Sets up in minutes, sleeps 2-3 comfortably, and comes with our signature 8cm memory foam mattress. Plus, free shipping anywhere in Sweden! Simple, fast, adventure-ready.
• •Email Subject Line (Intriguing & Benefit-Oriented): Wake Up to a New View. Every Time. Email Body Snippet: Imagine pulling up to a breathtaking landscape and having your cozy camp ready in minutes. With Taktältsproffsen, that's not just a dream. Our durable and affordable roof tents are your ticket to spontaneous getaways.
• •Website Banner (Benefit-driven & Simple): Taktältsproffsen: Quality Roof Tents. Sensible Prices. Endless Adventures. Free Shipping.