Brand Tone

Helpful, Knowledgeable, Approachable, Value-Oriented

Brand Values

• •Innovation
• •Customer Empowerment
• •Accessibility
• •Quality and Reliability
• •Problem Solving

Best Practices

• •Focus on Solutions and Benefits, Not Just Features: Instead of just saying Wi-Fi enabled switch, explain Control your lights from anywhere, saving energy and adding convenience. Frame products around how they solve a problem or improve life, aligning with their mission.
• •Use Clear, Accessible Language (but don't shy away from tech when appropriate): While the products are technical, strive for clarity. For broader audiences, explain jargon. For more technical product pages or blog posts, it's okay to be more specific, but always aim for comprehensibility. Offer links to guides or support.
• •Maintain a Helpful and Supportive Stance: Incorporate phrases like We're here to help, Let us guide you, or Your smart home journey starts here. Ensure customer service touchpoints echo this helpfulness.
• •Showcase Expertise Through Value-Driven Content: Create blog posts, guides, and videos that not only promote products but also educate customers on smart home possibilities, integrations (e.g., with Home Assistant), and troubleshooting. This reinforces their knowledgeable position.
• •Inject Enthusiasm for Smart Technology: Let the passion for innovation and the benefits of a smarter life shine through in the language. Use positive and aspirational words when describing the possibilities of home automation.

Social Perception

Generally Positive with Room for Improvement in Product Information/Support, Seen as a Go-To for Specific Smart Home Gear, Concerns about Ease of Use for Some Products, Appreciation for Australian-Based Support and Availability

Copy Examples

• •Headline: Simplify Your Life, Smarten Your Home. Body: Tired of the everyday juggle? Imagine lights that dim as movie night begins, and blinds that greet the sunrise for you. At Oz Smart Things, we're not just about gadgets; we're about making your home work seamlessly for you. Explore our range of Shelly, Fibaro, and Zigbee devices today and let our Aussie experts help you start your smart home journey.
• •Headline: Unlock True Home Automation with Home Assistant & Oz Smart Things. Body: Dive deep into custom smart home control! We stock a wide array of RCM-certified devices fully compatible with Home Assistant. From energy-monitoring Shelly switches to versatile Zigbee sensors, build the smart ecosystem you've always dreamed of. Got questions? Our tech-savvy team is here to help you integrate and innovate.
• •Headline: Future-Proof Your Home. Expert Advice, Local Support. Body: Stepping into the world of smart homes can feel overwhelming, but it doesn't have to be! Oz Smart Things is your Australian partner for cutting-edge automation. We handpick the best tech, from smart security to energy-saving solutions, and provide the clear, friendly advice you need to make the smart choice. Let's make your home smarter, together.
• •Headline: Oz Smart Things: Making Tech Work for *You*. (Focus on Assistive Technology) Body: We believe smart technology should empower everyone. That’s why we’re expanding our range of assistive living solutions. From voice-controlled lighting to automated routines that simplify daily tasks, discover how Oz Smart Things can enhance independence and comfort. Your accessible smart home starts here.
• •Headline: Secure Your Peace of Mind with Smart GPS Tracking. No Subscriptions! Body: Keep an eye on what matters most, without the ongoing fees. Our founder's expertise in GPS technology brings you reliable trackers for your car, assets, or fleet. Easy setup, robust performance, and local Aussie support. Take control of your security with Oz Smart Things.