Brand Tone

Informative and Straightforward, Customer-focused, Authoritative (within its niche), Proudly Australian

Brand Values

• •Quality
• •Customer Satisfaction
• •Convenience
• •Specialization/Expertise
• •Local Identity

Best Practices

• •Understand Your Audience: Write for poker enthusiasts, from casual home players to more serious aficionados. Use language and references they'll appreciate.
• •Highlight Key Values: Consistently weave in mentions of quality, Australian ownership, convenience (one-stop shop, fast shipping), and customer focus in your communications.
• •Maintain a Balance: Be informative and professional about product specifications, but also allow for a touch of enthusiasm and passion for the game of poker.
• •Be Clear and Concise: Poker players often appreciate directness. Get to the point about product benefits and offers without unnecessary fluff.
• •Ensure Consistency Across Platforms: If social media or other channels are developed, ensure the tone used on the website is mirrored there for a unified brand voice. Review all copy before publishing to check for alignment with the established tone.

Social Perception

Aims to be perceived as a reliable, specialized, and customer-friendly supplier of poker equipment in Australia.

Copy Examples

• •Headline for new Poker Table: Host the Ultimate Poker Night! Discover Our Premium Range of Poker Tables – Built for Champions. Australian Owned & Delivered Fast.
• •Email Subject for a Sale: Shuffle Up & Deal! ♠️ Save Big on Poker Chip Sets & Cards at OzJack!
• •Product Description Snippet (Poker Chips): Feel the Professional Difference. Our [Chip Material/Name] poker chips offer superior weight and durability, ensuring countless nights of thrilling gameplay. Get your set today!
• •About Us Snippet (Social Media or Website): Australia's #1 Poker Destination! At OzJack, we're passionate about bringing the casino experience home. Quality gear, expert advice, and fast local shipping – that's our promise.
• •Call to Action Button: Gear Up Your Game! or Find Your Perfect Set