Brand Tone

Helpful, Reassuring, Modern, Stylish, Child-Friendly (Subtle), Informative, Solution-Oriented, Quality-Conscious & Safe

Brand Values

• •Innovation
• •Quality & Safety
• •Simplifying Parenthood
• •Problem-Solving/Solution-Oriented
• •Global with Local Focus

Best Practices

• •Use a conversational and empathetic tone to connect with parents.
• •Highlight the safety and quality of products in a clear and concise manner.
• •Focus on how the product solves a specific parenting challenge.
• •Incorporate playful language subtly to engage children's interest.
• •Maintain consistency in tone and messaging across all platforms.

Social Perception

A trusted brand that offers safe, stylish, and innovative solutions for modern parents and their children, simplifying parenthood and promoting peace of mind.

Copy Examples

• •"At bbluv, we understand the challenges of parenthood. That's why we create safe, high-quality products designed to simplify your life and give you peace of mind."
• •"Discover our range of European-inspired baby products, combining style and functionality to meet the needs of modern families."
• •"Is your little one having trouble sleeping? Our innovative sleep aids are designed to create a soothing environment for a restful night."
• •"We're committed to providing parents with smart, solution-oriented products that address common parenting challenges, from feeding to travel."
• •"Your child's safety is our top priority. That's why all bbluv products undergo rigorous testing to ensure they meet the highest safety standards."