Brand Tone

Enthusiastic & Passionate, Community-Oriented & Friendly, Helpful & Informative, Approachable & Casual, Reliable & Trustworthy

Brand Values

• •Passion for Hobbies
• •Community
• •Product Range & Availability
• •Customer Satisfaction
• •Australian Identity
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining the key characteristics of your tone (e.g., enthusiastic, friendly, helpful), a "do and don't" list for language, and examples of good vs. off-brand copy. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Hobbyists appreciate genuine enthusiasm and knowledge. Use terminology they understand but remain welcoming to newcomers.
• •Be Authentic and Passionate: Let your genuine love for the hobbies shine through. If you're excited about a product, your audience will feel it. Avoid overly corporate or generic language.
• •Encourage Engagement: Ask questions, run polls, and respond to comments and messages in a way that reflects your friendly, community-focused tone. Make your audience feel heard and valued.
• •Consistency Across All Channels: Ensure the tone is consistent whether it's on your website, social media posts, email newsletters, or customer service interactions. A customer should have a similar experience with your brand voice no matter where they encounter it. Regularly review content across platforms to check for consistency.

Social Perception

Positive: Generally viewed as a reliable source for hobby supplies in Australia. Customers appreciate the product range and often mention good experiences with shipping and customer service. Engaged with the Community: Seen as more than just a retailer, but as a part of the hobby community through their social media interactions. Go-To for Specific Niches: Particularly strong in areas like Gundam models and potentially other specific TCGs or tabletop games, depending on their stock depth. Awareness of Price/Value: Like most hobby communities, customers are price-sensitive and compare across retailers. Hobby Hero's promotions and sales are likely noted.

Copy Examples

• •Facebook Post (New Arrival - Gundam): Sound the alarms, builders! 🚀 The latest shipment of Gunpla has just landed at Hobby Hero HQ, and it's EPIC! 🔥 From stunning Master Grades to those hard-to-find High Grades, your next masterpiece awaits. Dive in and grab yours before they vanish! What are you hoping to build this weekend? Share your plans below! #Gundam #Gunpla #NewArrivals #HobbyHeroAU #ModelKits #Mecha
• •Instagram Post (Warhammer Wednesday): For the Emperor (or the WAAAGH!) 🖌️ Happy #WarhammerWednesday, heroes! We're restocked on your favourite Citadel paints and a fresh batch of Space Marines and Orks are ready to reinforce your armies. What epic battles are you planning? Show us your painted minis! #Warhammer40k #AgeofSigmar #MiniaturePainting #GamesWorkshop #TabletopGames #HobbyLife #OzHobbyHero
• •Email Subject Line (Promotion): Unbox Your Next Adventure! 🎁 Hobby Hero's Weekend Deals Are HERE! (Body Snippet): Hey [Customer Name], ready to fuel your passion? This weekend, save big on everything from Pokemon TCGs to essential modelling tools. Your next awesome project starts now... and at a great price! 😉
• •Product Description Snippet (Beginner-Friendly Model Kit): New to the world of model building? No worries, hero! This kit is perfect for getting started. With easy-to-follow instructions and snap-fit parts, you'll have an awesome [Model Name] on your shelf in no time. Welcome to the addiction... we mean, hobby! 😉
• •Tweet (Community Question): Aussie hobbyists, quick question! What's the ONE tool you absolutely can't live without for your projects? 🛠️ Let us know! We're always looking for what our heroes need most. #HobbyTools #Community #HobbyHeroOZ #Crafting