Brand Tone

Calm, authentic, gentle, informative, and positive, focusing on holistic well-being and the ritualistic aspect of self-care.

Brand Values

• •Holistic Well-being
• •Quality
• •Balance
• •Customer Connection & Loyalty
• •Authenticity

Best Practices

• •Emphasize the ritual and the experience of self-care.
• •Avoid overly aggressive or clinical terms; use gentle and positive language.
• •Maintain visual and verbal harmony, ensuring consistency between visual identity and written communications.
• •Focus on informative content that helps customers understand the benefits of products.
• •Build trust by consistently delivering a calm, natural, and authentic brand experience.

Social Perception

Ozaya aims to be perceived as a provider of high-quality, effective beauty and wellness tools that promote holistic well-being, longevity, and emotional balance. It strives to cultivate a loyal community that values self-care rituals and natural beauty solutions.

Copy Examples

• •Discover how our natural treasures can support your journey to vibrant skin and a serenely balanced spirit...
• •Welcome to OZAYA Land, your destination for holistic beauty and longevity.
• •Experience the cooling and de-stressing benefits of our stainless steel Gua Sha tools.
• •Share the love with yourself and others through our exclusive loyalty program.
• •Achieve balance in happiness, health, beauty, and overall well-being with Ozaya.