Brand Tone

Authentic & Proudly Australian, Friendly & Helpful, Informative & Quality-Focused, Established & Trustworthy

Brand Values

• •Authenticity
• •Quality
• •Customer Satisfaction
• •Supporting Australian Brands
• •Heritage

Best Practices

• •Always Emphasize Authenticity and Origin: Consistently use phrases like "Australian Made," "Genuine Aussie," "Iconic Australian Brands," and highlight the Western Australian roots. This reinforces a core brand value.
• •Maintain a Friendly and Approachable Voice: Whether in-store, on social media, or in email communication, the language should be welcoming, helpful, and polite, mirroring the praised customer service. Avoid overly formal or impersonal language.
• •Focus on Quality and Craftsmanship: When describing products, go beyond just listing features. Talk about the quality of materials, the craftsmanship (if applicable), and the heritage of the brands stocked.
• •Be Informative and Helpful: Provide useful information to customers, whether it's about product care, sizing (like the Akubra fitting expertise), or the story behind a particular product or artist. This positions the brand as knowledgeable.
• •Incorporate Customer Testimonials and Stories (with permission): Sharing positive experiences from other shoppers reinforces the brand's trustworthiness and the satisfaction of previous customers, naturally reflecting the friendly and quality-focused tone.

Social Perception

Positive, Reliable Source for Souvenirs & Iconic Brands, Good Customer Service, Trustworthy

Copy Examples

• •Oz Australia: Your Home for Authentic Australian Quality Since 1988. Discover genuine Aussie craftsmanship. From iconic Akubra hats to cozy Ugg boots, we bring you the best of Australia, straight from Fremantle. Quality you can trust, service you'll love.
• •Wrap yourself in true Aussie comfort! 🇦🇺 Our latest collection of Australian Made Ugg boots has arrived. Experience the quality and warmth that only genuine sheepskin can provide. #OzAustralia #UggBoots #AustralianMade #FremantleSouvenirs #ShopLocalWA
• •Taking a piece of Australia home with you? Oz Australia in Fremantle offers a wide range of authentic souvenirs and gifts for every budget. From handcrafted Aboriginal art to iconic Aussie apparel, find that perfect memento of your trip. Our friendly team is here to help! #OzAustraliaFremantle #AustralianSouvenirs #TravelAustralia #FremantleShopping
• •The Legend of Akubra. For generations, Akubra hats have been a symbol of the Australian spirit. At Oz Australia, we're proud to stock an extensive range and our knowledgeable staff are experts at finding your perfect fit. Visit us in Fremantle or shop online for a true Aussie icon.
• •Proudly West Australian owned and operated for over 35 years, Oz Australia is more than just a store – we're a celebration of Australian heritage and quality. As a family business, we're committed to offering authentic, Australian-made products and the friendly service our customers have come to expect.