Brand Tone

Authentic & Passionate, Experienced & Professional, Welcoming & Hospitable, Action-Oriented & Exciting, Traditional & Respectful (of the hunt)

Brand Values

• •Quality Experience: Providing a top-tier upland bird hunting experience is central, from the quality of the birds to the skill of the guides and dogs.
• •Customer Satisfaction & Hospitality: Ensuring hunters have a memorable and enjoyable time, including good service and comfortable lodging.
• •Expertise & Tradition: Leveraging their experience in breeding birds and training dogs to offer an authentic hunting experience.
• •Passion for the Outdoors & Hunting: A clear love for the sport and the environment in which it takes place.
• •Family/Community: Referring to the "Ozark Wings family" and fostering an environment where hunters, including families, feel welcome and often return.

Best Practices

• •Speak from Passion: Always convey a genuine enthusiasm for upland bird hunting, the dogs, and the Ozark region. Let the love for the sport shine through.
• •Emphasize Quality & Expertise: Consistently highlight the superior quality of the birds, the skill of the guides, and the effectiveness of the dogs. Use confident and knowledgeable language.
• •Be Welcoming and Inclusive: Use inviting language that makes all hunters, from seasoned veterans to first-timers and families, feel welcome and catered to.
• •Focus on the Experience & Memories: Go beyond just describing the hunt; evoke the feelings, the sights, the sounds, and the camaraderie that make an Ozark Wings trip memorable.
• •Maintain Authenticity: Avoid overly corporate or generic marketing speak. Keep the language grounded, honest, and reflective of a genuine outdoor hunting operation.

Social Perception

Highly Regarded for Quality Hunts, Excellent Guides and Dogs, Authentic Preserve Hunting, Good Value & Worth Returning To, Family-Friendly & Accommodating

Copy Examples

• •Headline: The Authentic Ozark Upland Awaits. Body: Feel the flush, hear the wings, trust the dogs. At Ozark Wings, we live for the hunt. Our prime habitat and expertly bred birds deliver an unparalleled upland experience, every time. Book your tradition.
• •Headline: More Than a Hunt, It's an Ozark Wings Memory. Body: From the crisp morning air to the thrill of the chase alongside our world-class Brittany Spaniels, your adventure starts here. Our family is dedicated to yours having an unforgettable experience. Come see why our hunters return year after year.
• •Headline: Quality Birds, Expert Guides, Unforgettable Fields. Body: We don't just offer hunts; we craft experiences. With birds bred for superior flight and guides whose passion is as infectious as their skill, your Ozark Wings adventure will be second to none. Discover the difference dedication makes.
• •Headline: Your Dogs or Ours – The Ultimate Upland Challenge. Body: Whether you're working your seasoned birddog or relying on our expertly trained Brittanys, Ozark Wings provides the perfect fields and an abundance of hard-flying quail, chukar, and pheasant. Experience the pinnacle of preserve hunting.
• •Headline: Escape to the Ozarks. Lodge, Hunt, Repeat. Body: Make it more than a day trip. Our comfortable lodging offers a true escape, letting you immerse yourself in the hunting lifestyle. Wake up refreshed and ready for another incredible day in the field with Ozark Wings.