Brand Tone

approachable, passionate, and community-oriented

Brand Values

• •Accessibility and Affordability
• •Community and Inclusivity
• •Social Responsibility
• •Quality and Performance

Best Practices

• •Emphasize Community: Always use inclusive and welcoming language. Refer to customers as part of the "Ozark cycling community" or "family."
• •Highlight the Mission: Regularly integrate the "1% for Pedal it Forward" message into marketing materials. This reinforces brand values and resonates with socially conscious consumers.
• •Stay Authentic and Passionate: Let the genuine love for cycling shine through. Use action-oriented and enthusiastic language that reflects the passion of your target audience.
• •Focus on Versatility and Quality: Communicate that the apparel is not just for elite athletes but for all types of cyclists, emphasizing durability, comfort, and performance.
• •Connect with the Ozarks: Continue to draw a connection to the brand's heritage and the vibrant cycling scene in the Ozark region. This provides a unique identity and sense of place.

Social Perception

The public perception of Ozark Cycling Apparel is largely positive. Customers appreciate the quality of the products relative to their price point and the brand's excellent customer service. The brand is seen as a genuine part of the growing cycling culture in the Ozarks, particularly in Northwest Arkansas, which is becoming a major mountain biking destination. The charitable component of the brand further enhances its positive image.

Copy Examples

• •Your Next Adventure Awaits. Our Gear is Ready. From the gravel roads of the Ozarks to your daily commute, our apparel is designed for comfort, performance, and style. Gear up and join the ride.
• •More Than a Brand. A Community. When you wear Ozark Cycling Apparel, you're part of a movement. A community dedicated to the love of cycling. Plus, every purchase helps put a bike in the hands of someone in need.
• •Built for the Trail. Priced for the Rider. We believe everyone deserves high-quality cycling gear without the premium price tag. Experience the difference quality and affordability can make on your ride.
• •Inspired by the Ozarks. Worn Everywhere. Our designs draw inspiration from the stunning landscapes and rugged trails of the Ozarks. Take a piece of the adventure with you, wherever you pedal.
• •Ride with Purpose. Feel good inside and out. Not only does our gear perform, but 1% of every sale goes to Pedal it Forward, helping to share the joy of cycling with our community.