Brand Tone

Professional and Authoritative, Friendly and Approachable, Enthusiastic and Passionate, Customer-Centric and Supportive

Brand Values

• •Safety and Quality
• •Education and Skill Development
• •Adventure and Exploration
• •Customer Satisfaction and Support
• •Community
• •Accessibility

Best Practices

• •Prioritize Clarity and Expertise: Always provide accurate, helpful information that showcases your knowledge, especially when discussing courses, equipment, and safety. Use clear and concise language.
• •Inject Enthusiasm and Passion: Let your love for diving shine through. Use evocative language to describe the beauty and excitement of the underwater world.
• •Maintain a Welcoming and Inclusive Voice: Address potential concerns of new divers and emphasize the supportive learning environment. Avoid overly technical jargon where simpler terms suffice, especially for broader audiences.
• •Focus on the Customer's Journey and Benefits: Frame your copy around how Oyster Diving can help them achieve their diving goals, experience adventure, and feel confident and safe. Highlight positive outcomes and experiences.
• •Be Authentic and Approachable: Encourage interaction, invite questions, and share genuine customer stories (with permission). Let the friendly and professional nature of your team come across in your writing.

Social Perception

Highly Reputable and Trusted, Expert and Knowledgeable, Fun and Engaging, Caring and Inclusive

Copy Examples

• •Headline (Website Banner for Open Water Course): Your Adventure Beneath the Waves Begins Here. Become a Certified PADI Open Water Diver with the UK's Premier Dive Centre.
• •Social Media Post (Instagram - showcasing a dive trip): Crystal clear waters, vibrant reefs, and unforgettable encounters. ✨ Our latest Red Sea liveaboard was pure magic! Ready to dive into your own adventure? Link in bio for upcoming trips! #OysterDiving #ScubaTravel #UnderwaterWorld #PADI
• •Product Description (for a beginner-friendly BCD on the Shopify store): New to diving? The [Product Name] BCD offers exceptional comfort and straightforward stability, making your first underwater explorations feel effortless. Our expert instructors recommend this for building confidence and enjoying every moment. Got questions? We're here to help you gear up right! [Contact Us link]
• •Email Subject Line (for a newsletter promoting advanced courses): Ready for Your Next Challenge? Elevate Your Skills with Oyster Diving's Advanced PADI Courses.
• •Blog Post Introduction (about choosing the right wetsuit): Feeling the chill or perfectly snug? Choosing the right wetsuit can make all the difference to your dive. At Oyster Diving, we've helped thousands of divers find their perfect fit and thermal protection. Let our experts guide you through everything you need to know before you take the plunge.