Brand Tone

Warm and Inviting, Playful yet Sophisticated, Simple and Functional, Authentic and Heritage-Proud, Respectful and Conscious

Brand Values

• •Danish Design Heritage
• •Family & Togetherness
• •Quality & Craftsmanship
• •Playfulness & Creativity
• •Sustainability & Respect
• •Recalling Childhood Memories

Best Practices

• •Embrace "Hygge" and Warmth: Use language that evokes comfort, coziness, joy, and the feeling of home. Words like "cherish," "gather," "snuggle," "heartfelt," and "inspire" can be effective.
• •Balance Playfulness with Elegance: Especially when describing adult products, ensure the playful elements are subtle and sophisticated. For MINI products, lean more into whimsy but maintain the underlying quality message.
• •Highlight Danish Design & Simplicity: Consistently refer to the Danish design heritage, emphasizing functionality, clean lines, quality materials, and timeless appeal. Avoid overly ornate or complex language.
• •Focus on Family and Memories: Frame products within the context of family life, creating experiences, and the blend of nostalgia with new moments. Use storytelling that resonates with modern families.
• •Be Authentic and Transparent: When discussing materials, craftsmanship, or sustainability, use clear, honest language that reflects the brand's dedication.

Social Perception

Positive Design Appeal, Family-Friendly, Associated with Quality, Trusted for Children's Products, Potential Confusion with Unrelated Entities

Copy Examples

• •Headline: "Danish Design, Childhood Dreams. Create Your Family's Story with OYOY." Body: Rediscover the joy of simple moments. Our newest collection, rooted in timeless Danish tradition, brings playful elegance and lasting quality to every corner of your home. Because the best memories are made together. Call to Action: Explore the Collection
• •Headline: "For Little Hands & Big Imaginations: The OYOY MINI Universe." Body: Spark creativity and endless adventures with our OYOY MINI collection. Designed with love in Denmark, each piece is crafted for playful learning and cozy comfort, making their space truly their own. Call to Action: Discover Playful Designs
• •Headline: "Simplicity Speaks Volumes. Elegance That Lasts." Body: Embrace the art of 'less is more' with OYOY Living Design. Our home accessories blend functional Scandinavian design with subtle, alluring details, creating a haven of tranquility and style that endures. Call to Action: Shop Timeless Homeware
• •Headline: "Rooted in Heritage, Designed for Today's Family." Body: From our Danish heart to your home, OYOY brings generations together. We believe in design that’s not just beautiful, but a part of your everyday life, fostering warmth, connection, and new traditions. Call to Action: Find Your OYOY Favourite
• •Headline: "Consciously Crafted. Playfully Designed." Body: At OYOY, we cherish our world as much as our designs. We're dedicated to respectful production and materials that are both beautiful and mindful, bringing you pieces that feel good, inside and out. Call to Action: Learn About Our Values