Brand Tone

Aspirational, sophisticated, empowering, elegant, and confident.

Brand Values

• •Quality and National Pride
• •Sophistication and Timeless Style
• •Female Empowerment
• •Exclusivity and Design

Best Practices

• •Emphasize the Origin: Consistently mention the "100% Portuguese" aspect. This is a key differentiator that speaks to quality, craftsmanship, and national pride, resonating strongly with customers.
• •Sell a Feeling, Not Just a Product: Focus copy on the emotional benefits of wearing OYEZ confidence, empowerment, and feeling "wonderful." Use descriptive, evocative language to paint a picture of the woman who wears the brand.
• •Use Sophisticated and Elegant Language: Maintain a high-end tone. Words like "sophisticated," "elegant," "timeless," "tailored," and "exclusive" reinforce the brand’s positioning.
• •Highlight Versatility: Showcase how pieces can be styled for different occasions, as this is a value point customers appreciate. Frame items as investments in a versatile and lasting wardrobe.
• •Incorporate Customer Voices: Leverage the powerful, positive testimonials in marketing materials. Featuring quotes from happy customers adds authenticity and social proof, reinforcing the brand's promises.

Social Perception

OYEZ is perceived as a high-quality, beloved Portuguese brand with a loyal following. Customers appreciate its aesthetic and quality, often feeling empowered and confident when wearing the pieces. It is seen as a go-to for special, standout items.

Copy Examples

• •Introducing La Bohemia. Where timeless design meets free-spirited elegance. Each piece is a love letter to the modern woman confident, graceful, and unapologetically herself. Discover the collection, designed and crafted in Portugal.
• •More than a blazer, it’s a statement. Tailored to perfection for a silhouette that is both powerful and poised. From the boardroom to an evening out, this is the piece your wardrobe has been waiting for. Elevate your style.
• •For the love of details: Your new favorite pieces have arrived.
• •Don’t just get dressed. Feel empowered. OYEZ offers sophisticated fashion, 100% made in Portugal, for women who define their own style. Experience the perfect blend of modern design and timeless quality. Shop our new arrivals.
• •OYEZ: Effortless Sophistication. Enduring Style.