Brand Tone

Artisanal, Authentic, Passionate, Proud, Elegant, and Decorative

Brand Values

• •Craftsmanship
• •Cultural Heritage
• •Support for Artisans
• •Authenticity

Best Practices

• •Lead with the Artisan: Always connect the product to the person who made it. Use phrases like "crafted by the hands of...", "from the workshop of...", or "a tradition upheld by our partner artisans" to reinforce the human element.
• •Use Storytelling: Don't just describe a product; tell its story. Where do the materials come from? What traditional technique was used? What does the design symbolize? This adds immense value beyond the physical object.
• •Emphasize Sensory and Emotive Language: Use words that evoke touch, sight, and emotion. Instead of "nice box," use "smooth-sanded wooden box with a rich, dark finish." Instead of "looks good," use "adds a touch of timeless elegance."
• •Highlight the 'Why' Behind the Purchase: Remind customers that their purchase has a positive impact. Consistently mention "supporting local artisans," "preserving cultural heritage," and "ethically sourced" in your messaging.
• •Maintain a Consistent Vocabulary: Create a list of "brand words" to use across all platforms. Include terms like: Artisan, Handcrafted, Heritage, Authentic, Traditional, Exquisite, Jaipur, Made in India, and Unique. This builds a strong and recognizable brand voice.

Social Perception

Limited but positive; niche and specialized, perceived as a dedicated but small player in the online handicraft space.

Copy Examples

• •More than just decor, it's a story whispered through generations. Our handcrafted marble statues are sculpted by skilled artisans in Jaipur, carrying the soul of Indian tradition into your home. Support local artists and discover a piece of heritage. #OxyrootsHandicraft #MadeInIndia #ArtisanalHome
• •Organize your kitchen with the warmth of tradition. This exquisite wooden spice box is handcrafted from sustainably sourced mango wood, with each compartment carefully finished to preserve the natural grain. It's not just a utility item; it's a piece of Rajasthani art that makes every meal a ceremony.
• •Bring Home the Artistry of India | Our New Collection Has Arrived
• •At OxyRoots, we believe true beauty lies in the human touch. We partner with families of artisans who have passed down their skills for generations, ensuring every piece you buy is authentic, ethically made, and helps preserve a vibrant cultural legacy.
• •Headline: Authentic Indian Handicrafts - Shop OxyRootsDescription: Discover unique, handmade decor. Wooden, marble & metal art, ethically sourced from local artisans in Jaipur. Free shipping on orders over ₹1000.