Brand Tone

approachable, stylish, and focused on well-being

Brand Values

• •Comfort
• •Style & Versatility
• •Quality & Durability
• •Innovation
• •Accessibility/Affordability

Best Practices

• •Prioritize "Comfort" and "Style" in Harmony: Always weave in how the products deliver both comfort and style. Avoid sacrificing one for the other in your messaging. Use words that evoke ease, lightness, and a fashionable sensibility.
• •Speak the "Everyday Language": Keep the language approachable and relatable. While highlighting innovative features (like microfiber), explain their benefits in simple, user-focused terms (e.g., "extra flexibility and breathability").
• •Show, Don't Just Tell, the Lifestyle: Use storytelling and vivid descriptions that allow the audience to imagine themselves wearing Oxy Originals in various daily scenarios. Focus on the feeling and experience.
• •Maintain a Positive and Uplifting Voice: The brand is about feeling good, both physically and in terms of style. Copy should reflect this positivity and a sense of well-being.
• •Adapt to the Platform, but Keep the Core Values: While the tone on TikTok might be more playful and informal than a website product description, the underlying values of comfort, style, and quality should remain consistent. Ensure the brand's personality is recognizable across all channels.

Social Perception

Customers generally perceive Oxy Originals as providing comfortable, stylish, and good-quality footwear. They are seen as durable and value for money. The designs are considered trendy and versatile.

Copy Examples

• •Instagram Post (Image: Person casually walking in a park wearing Oxy sneakers): "Step into your happy. ✨ Our Sport collection: all-day comfort, effortless style. Where will your Oxys take you today? #OxyOriginals #ComfortInEveryStep #DailyAdventures"
• •Facebook Ad (Carousel showing different shoe styles – loafers, sneakers, slippers): "From Monday meetings to weekend wanders, Oxy Originals has your every step covered. Discover revolutionary comfort and timeless style. Shop the collection now and feel the difference! #OxyFootwear #StyleAndComfort #VersatileShoes"
• •TikTok Video Caption (Fast-paced video showing someone easily slipping on shoes and going about various activities): "No time for fuss, just pure comfort and go! 🚀 Oxy Originals: Glide into your day. #OxySlipOn #EffortlessStyle #ReadySetOxy"
• •Website Banner (Hero image of diverse individuals wearing Oxy shoes in lifestyle settings): "Oxy Originals: Engineered for Comfort, Designed for Life. Experience the perfect blend of innovative materials and contemporary style. Your feet will thank you."
• •Product Description Snippet (For a new loafer): "Meet your new go-to. The [Product Name] loafer redefines everyday elegance with its plush cushioning and flexible microfiber construction. Smart enough for the office, relaxed enough for everything else. #OxyLoafers #SophisticatedComfort"