Brand Tone

Professional & Trustworthy, Supportive & Caring, Reliable & Efficient, Informative & Authoritative

Brand Values

• •Customer Well-being/Health Focus
• •Quality & Reliability
• •Accessibility & Convenience
• •Support & Partnership
• •Integrity & Trust

Best Practices

• •Always Prioritize Empathy and Support: Frame communications around understanding the customer's needs and challenges. Use supportive and reassuring language ("we're here for you," "live life on your terms").
• •Maintain a Professional and Authoritative Stance: Back up claims with facts (e.g., customer numbers, ratings). Use clear, precise language when describing products and their benefits. Avoid overly casual slang or jargon that could undermine credibility.
• •Highlight Reliability and Efficiency: Consistently mention aspects like fast shipping, dependable products, and responsive customer service, as these are key differentiators noted by customers.
• •Focus on Empowerment and Quality of Life: Connect product features to the tangible benefits of improved health, freedom, and vitality for the user. Use aspirational language that speaks to living a fuller life.
• •Ensure Clarity and Accessibility in Information: Make sure all copy is easy to understand, especially when dealing with medical topics. Clearly explain product benefits, how to order, and how to get support. Provide multiple channels for communication.

Social Perception

Positive Customer Experiences, Reliable Supplier, Helpful and Knowledgeable Staff, Slight Price Premium for Quality, Lifeline during Load Shedding

Copy Examples

• •Headline: Breathe Freely, Live Fully. Your Partner in Respiratory Health. Body: At Oxymed, we're committed to empowering your vitality with leading oxygen solutions and dedicated support. Discover our range of portable and home oxygen concentrators and take control of your respiratory wellness today. Because your health journey is our priority.
• •Headline: Don't Let Load Shedding Diminish Your Peace of Mind. Body: Power through any outage with Oxymed's reliable portable oxygen concentrators. Ensure continuous oxygen supply, uninterrupted freedom, and the confidence to live life on your terms, no matter what. Explore our solutions – designed for your life in South Africa.
• •Headline: Quality You Can Trust, Support You Can Count On. Body: With over 15,000 satisfied customers and a 4.9/5 rating, Oxymed delivers more than just medical equipment; we deliver peace of mind. From easy online ordering to nationwide delivery and expert after-sales care, we're with you every breath of the way.
• •Headline: Expert Advice, Personalized Care. That's the Oxymed Promise. Body: Navigating respiratory health can be challenging, but you're not alone. Our knowledgeable team is here to guide you to the right solutions, offering compassionate support and expert advice. Chat with us today and experience the Oxymed difference.
• •Headline: Investing in Your Health is Investing in Your Freedom. Body: Oxymed offers premium oxygen therapy and CPAP solutions designed for reliability and ease of use. Experience enhanced mobility and a better quality of life. Explore our range and discover how we can help you breathe easier and live better.