Tono de Marca

Empowering, supportive, and energetic, inspiring confidence and strength through positive, action-oriented language and an inclusive community feel.

Valores de Marca

• •Quality & Performance
• •Empowerment
• •Community
• •Authenticity

Mejores Prácticas

• •Use Empowering Language: Always use strong, positive, and action-oriented verbs. Frame copy around what the customer can achieve (e.g., "conquer your workout," "unlock your strength") rather than just describing the product.
• •Focus on "Feel" and Benefit: Go beyond technical features. While "four-way stretch" is a feature, the benefit is "unrestricted movement and total comfort." Describe how the apparel makes the customer feel—confident, supported, powerful.
• •Champion Your Community: Regularly feature user-generated content. Use inclusive language like "family," "crew," and "community" to foster a sense of belonging. When writing, address the audience as a collective "you" or "we."
• •Maintain an Energetic and Positive Voice: Use exclamation points and emojis where appropriate (especially on social media) to convey enthusiasm. Keep sentences relatively short and impactful to maintain a high-energy rhythm.
• •Be Authentic and Transparent: Write copy that is honest and relatable. Acknowledge the hard work of fitness and position the brand as a supportive partner on that journey. Avoid overly technical jargon or exaggerated claims.

Percepción Social

Highly positive; perceived as a reliable, high-value brand delivering on quality and comfort. Customers feel a personal connection, seeing it as a down-to-earth, community-oriented alternative to larger, more commercialized activewear brands.

Ejemplos de Copy

• •BREATHE IN, POWER UP. Introducing the new Ascend Collection. Engineered with our signature buttery-soft fabric and four-way stretch, the Ascend leggings and bra are designed to feel like a second skin. Move, stretch, and conquer your goals with zero distractions. Ready to elevate your workout? Tap to shop. #OxygenPowered #PowerUp #NewCollection
• •Your New Favorite Leggings Are Here. Stop searching for the perfect fit. Our leggings are 100% squat-proof, sweat-wicking, and so comfortable you'll want to live in them. Join thousands of women who have found their power with Oxygen Powered. Shop now for 15% off your first order!
• •UNLEASH YOUR POTENTIAL. Performance activewear designed to fuel your every move. Discover The Difference
• •It’s not about being perfect, it’s about effort. This week, we're celebrating progress, not perfection. Every workout, every stretch, every moment you choose to move is a victory. What are you celebrating today? P.S. Don't forget to check out our latest arrivals, designed to support you through every win.
• •We LOVE seeing our community in action! 🔥 Tag us @oxygen.powered for a chance to be featured. What's your workout today? [Leg Day / Cardio / Rest Day]