Brand Tone

Professional & Scientific, Educational & Informative, Reassuring & Trustworthy, Approachable & Encouraging

Brand Values

• •Efficacy & Results-Driven
• •Scientific Innovation
• •Skin Health & Rejuvenation
• •Quality Ingredients
• •Professional Endorsement
• •Simplicity & Minimalism (in routine)
• •Customer Trust & Safety

Best Practices

• •Emphasize scientific backing and dermatological endorsements.
• •Provide detailed explanations of ingredients and their benefits.
• •Highlight suitability for sensitive and post-procedure skin.
• •Showcase user testimonials and before-and-after results.
• •Advocate for simple, effective skincare routines.

Social Perception

High-Quality K-Beauty, Effective for Sensitive/Problematic Skin, Trusted by Professionals, Results-Oriented, Premium Investment, Innovative

Copy Examples

• •"Our Ceutisome™ Delivery Technology ensures optimal absorption of active ingredients for visible results."
• •"Formulated with pharmaceutical-grade actives, our products are designed to rejuvenate and heal."
• •"Trusted by dermatologists and aesthetic professionals in over 600 institutions."
• •"Experience the Korean Glass Skin glow with our gentle yet potent formulas."
• •"Living the Simple Life: Effective skincare doesn't have to be complicated."