Tono de Marca

Aspirational, Curated, Wellness-focused, Supportive, Trendy, Fashion-Forward, Direct, Informative, Engaging, and Conversational

Valores de Marca

• •Curated Selection & Quality
• •Fashion Accessibility & Style
• •Holistic Lifestyle & Wellness
• •Customer Experience (intended)
• •Trend Awareness

Mejores Prácticas

• •Develop Clear Brand Voice Guidelines: Document the desired tone (e.g., aspirational, supportive, trendy, informative) with examples of "do's and don'ts" for all team members creating content.
• •Understand Your Audience Segments: Tailor the tone slightly for different platforms (e.g., more playful on TikTok, more polished on email newsletters) while ensuring it still aligns with the core brand voice. The language for a new mother looking for a baby product might differ subtly from that for a fashion enthusiast seeking a designer dress.
• •Train All Customer-Facing Staff: Ensure that customer service communications (emails, chat, social media responses) reflect the brand's intended supportive and professional tone, especially given the mixed reviews in this area.
• •Use a Consistent Lexicon: Create a list of preferred brand-specific terms and phrases (e.g., "curated," "mindful," "wellness journey," "essentials") and conversely, terms to avoid, to reinforce brand identity.
• •Regularly Audit Content: Periodically review all marketing copy, social media posts, and customer service interactions to ensure they are on-brand and make adjustments as needed. This includes checking for consistency in messaging about values like quality and customer care.

Percepción Social

Stylish & Trendy Source, London-based Independent Boutique, with mixed customer experience.

Ejemplos de Copy

• •Homepage Banner: Breathe In Style. Discover curated fashion, beauty, and wellness essentials for a life lived beautifully. Explore The Oxygen Lifestyle.
• •New Arrivals Email Subject: Just Landed: Your Weekly Dose of New + Now from The Oxygen Lifestyle ✨
• •Instagram Caption (for a sustainable dress): Conscious choices, captivating style. Our latest eco-friendly dress is designed for the mindful spirit who believes in beauty inside and out. Wear your values. #OxygenLifestyle #SustainableFashion #EthicalStyle
• •Product Description (for a wellness tea): Elevate your daily ritual. Our Serene Blend herbal tea is more than just a drink; it's an invitation to pause, reconnect, and find your calm amidst the everyday. Sip your way to tranquility. #WellnessJourney #MindfulLiving #OxygenSelfCare
• •TikTok Video Concept: A fast-paced montage showcasing 3 different ways to style a versatile jacket, with text overlays like "From Boardroom to Brunch," "Effortless Chic," "Your Go-To Layer." Voiceover: Unlock endless style with pieces that breathe with your life. Find your perfect fit at The Oxygen Lifestyle. #StyleHacks #VersatileFashion #TheOxygenLifestyle