Brand Tone

Empowering, Inclusive, Trendy, and Friendly.

Brand Values

• •Inclusivity & Body Positivity
• •Empowerment
• •Trend-Focused & Style-Conscious
• •Quality & Affordability
• •Customer-Centricity (aspirational)
• •Individuality

Best Practices

• •Develop Comprehensive Brand Voice Guidelines: Document the brand's personality, tone words (e.g., empowering, inclusive, vibrant, friendly), "words to use," and "words to avoid." Ensure these guidelines are accessible to everyone creating content.
• •Prioritize Audience Understanding: Continuously research and understand the target audience's language, aspirations, and pain points to ensure the tone resonates effectively and feels authentic.
• •Emphasize Inclusivity and Empowerment: Consistently use language that celebrates diversity, body positivity, and individual expression. Avoid exclusionary terms and ensure messaging empowers the customer.
• •Maintain a Balance of Trendy and Approachable: While highlighting the latest styles, ensure the language remains friendly, accessible, and not overly technical or alienating. Focus on how the fashion makes the customer *feel*.
• •Regularly Audit Content Across All Channels: Periodically review website copy, social media posts, email campaigns, and advertisements to ensure the tone remains consistent and aligned with the brand values and guidelines. Use analytics to see what resonates.

Social Perception

Perceived by many as a go-to brand for trendy, affordable fashion, especially for plus-size individuals who often struggle to find stylish options. Appreciated for variety and keeping up with trends. Some customers have experienced issues with order fulfillment, customer service responsiveness, and the returns/refund process, leading to frustration and a perception of unreliability.

Copy Examples

• •Instagram Post (Plus-Size Dress): "Own your curves, own the room! ✨ Our new collection is here to celebrate YOU. Find your perfect fit and let your confidence shine. #OxolloxoFashion #StyleHasNoSize #TrendyPlusSize"
• •Facebook Ad (General Fashion): "Why fit in when you were born to stand out? 😉 Explore hundreds of new arrivals at Oxolloxo and express your unique style without breaking the bank. Fashion for all, confidence for everyone! Shop now! #Oxolloxo #AffordableStyle #BeUnique"
• •Website Banner (New Collection): "Fresh Styles Just Dropped! 🔥 Elevate your wardrobe with the latest global trends. Quality fashion that makes you feel amazing, inside and out. Discover your new favorite look today! #OxolloxoNewCollection #FashionForward"
• •Email Subject Line (Sale): "🎉 Your Style Upgrade is Here! Up to 50% Off Trendy Looks! 🎉" Email Body Snippet: "Hey Fashionista! Ready to turn heads? Dive into our sale and grab those statement pieces you’ve been dreaming of. At Oxolloxo, we believe everyone deserves to feel fabulous. Happy Shopping! 💖"
• •Product Description (Workwear Top): "Command attention in the boardroom and beyond with this effortlessly chic top. Designed for comfort and style, it's the perfect piece to boost your confidence and showcase your professional flair. Because when you look good, you feel unstoppable. #OxolloxoWorkwear #PowerDressing #ConfidentStyle"