Tono de Marca

Expert, Friendly, Supportive, Informal (online), Community-Focused

Valores de Marca

• •Expertise & Quality
• •Customer Service & Support
• •Harm Reduction
• •Value for Money
• •Community Engagement
• •Responsibility

Mejores Prácticas

• •Always Prioritize Expert, Yet Accessible Language: While showcasing expertise, avoid overly technical jargon that could alienate new vapers. Explain terms clearly and ensure information is easy to understand. Maintain a helpful, not condescending, tone.
• •Emphasize Support and Harm Reduction: Consistently weave in the message of supporting smokers in their journey to switch. This reinforces a core brand value and purpose.
• •Maintain a Friendly and Welcoming Voice: Whether it's an email, social media post, or website copy, the tone should feel approachable and inviting. Use conversational language where appropriate, especially on social platforms.
• •Highlight Quality and Value: Regularly remind customers of the commitment to high-quality products, fair pricing, and deals like the loyalty program or multi-buys. This reinforces trust and customer benefit.
• •Engage and Build Community: Actively encourage interaction on social media. Ask questions, respond to comments thoughtfully, and share user-generated content (if appropriate and with permission) to foster a sense of belonging. Reference local stores and community involvement where relevant.

Percepción Social

Positive, Helpful & Knowledgeable, Good Quality Products, Community-Oriented, Industry Participant

Ejemplos de Copy

• •Headline: Your Journey to a Smoke-Free Life Starts Here. Body: Thinking of making the switch? At Oxford Vapours, our friendly experts are here to guide you every step of the way. From finding the perfect starter kit to discovering your new favourite flavour, we're passionate about helping you succeed. Visit us in-store or explore our huge online range! #VapeLife #QuitSmoking #OxfordVapours
• •Headline: Don't Settle for Less! Premium Vapes, Expert Advice. Body: Why choose Oxford Vapours? We stock only the highest quality e-liquids and hardware, backed by a team that truly knows their stuff. Got questions? We've got answers! Get the best for your vape, every time. [New Product Link] #VapingExperts #QualityVapes #CustomerFirst
• •Headline: Unlock Amazing Flavours & Great Savings! Body: Dive into a world of taste with our extensive e-liquid collection. Plus, with our loyalty points and multi-buy deals, enjoying top-tier vaping doesn't have to break the bank. Your taste buds (and wallet) will thank you! Shop deals: [Link to Deals Page] #VapeDeals #ELiquid #OxfordVapoursCommunity
• •Headline: New to Vaping? We Make it Easy! Body: Feeling overwhelmed by all the options? Our beginner-friendly guides and super helpful team are here to demystify vaping. We’ll help you choose the right device and e-liquid, ensuring a smooth and enjoyable start. Check out our latest blog post for beginners: [Link to Blog] #VapingForBeginners #SupportiveVaping #OxfordshireVapes
• •Headline: Join the Oxford Vapours Family! Body: More than just a vape shop, we're a community. Follow us for the latest product drops, vaping tips, and a bit of fun! Our team is always ready with a smile and expert advice, online or in our Witney & Abingdon stores. What are you vaping today? Share below! #VapeCommunity #FriendlyVapers #YourLocalVapeShop