Tono de Marca

Dual tone: Professional & Authoritative for official communications and the website; Friendly & Encouraging, community-oriented for social media.

Valores de Marca

• •Excellence and Quality
• •Success and Achievement
• •Community and Support
• •Opportunity

Mejores Prácticas

• •Segment Your Tone by Platform: Maintain the professional, authoritative tone for the website, official emails, and press releases. Use the friendly, encouraging, and community-focused tone for social media platforms like Instagram and Facebook. Consistency is about appropriateness for the channel, not using the exact same voice everywhere.
• •Always Circle Back to Core Values: Whether the tone is professional or friendly, every piece of copy should reinforce at least one core value: excellence, success, community, or opportunity. A professional post might highlight excellence, while a social media post celebrates success.
• •Celebrate the Student, Not Just the School: The most powerful social proof is student achievement. Make testimonials, student spotlights, and certificate celebrations a cornerstone of your content strategy. Frame the school as the enabler of their success.
• •Balance "Official" with "Approachable": Continuously mention your status as a "Cambridge Platinum Centre" to build authority. However, always pair this credential with a message of support and accessibility. For example: "As an official Platinum Centre, we have the expertise to guide you at every step. Your success is our mission."
• •Use a Clear and Motivating Call-to-Action (CTA): Every piece of copy should guide the reader to the next step. Use a variety of CTAs tailored to the content: "Book Your Free Placement Test," "Learn More About Our Courses," "Celebrate with Us in the Comments!," or "Start Your Journey Today." This turns passive reading into active engagement.

Percepción Social

The public perceives Oxford School Rovigo & Chioggia as a prestigious and reliable institution for serious language learners. It is seen as the official, go-to place for Cambridge certifications in the region, lending it an air of authority and trust. For parents and young learners, it is perceived as a motivating and effective school that provides a valuable, internationally recognized qualification. For adult and professional learners, it is seen as a credible partner for career and personal advancement. The brand successfully projects an image of being both an authoritative examining body and a nurturing educational community.

Ejemplos de Copy

• •Your Official Cambridge English Certificate in Rovigo. Enrol in our preparatory courses at Oxford School, the official Platinum Centre. Achieve your goals with us. Book your free placement test today.
• •Another success story at Oxford School! Huge congratulations to Marco on passing his B2 First exam! Your hard work and dedication paid off, we couldn't be prouder. Ready to start your own journey? DM us to find the perfect course for you! #OxfordRovigo #CambridgeCertificate #StudentSuccess #EnglishSchool
• •Don't just learn English. Use it. A Cambridge certificate from Oxford School Rovigo opens doors to international careers and unforgettable travel experiences. Our flexible evening courses for adults are designed to fit your busy schedule. Your future starts here. Learn more.
• •Dear Parent, In today's world, English is more than a subject—it's a fundamental skill for your child's future success. At Oxford School Rovigo & Chioggia, an institution recognized by the Ministry of Education, we offer Cambridge-certified courses that provide a clear and rewarding learning path for young learners. Our native-speaking teachers create a supportive environment where students build confidence and achieve internationally recognized qualifications. Discover our courses for children and teens.
• •For generations of students in Rovigo and Chioggia, Oxford School has been more than a place to learn English—it has been a gateway to the world. As the region's only Cambridge Platinum Centre, we are committed to providing our community with access to the highest quality language education and globally respected certifications. Join the thousands of students who have achieved their dreams with us. #SpeakWithTheWorld #Rovigo