Brand Tone

Aspirational, sophisticated, and exclusive, communicating a sense of heritage, tradition, and uncompromising quality. The language is formal and confident, using terms like "meticulously crafted" and "timeless luxury," reflecting an established authority on men's luxury.

Brand Values

• •Uncompromising Quality
• •Value Proposition
• •Customer-Centricity
• •Heritage and Classic Style
• •Social and Environmental Responsibility

Best Practices

• •Maintain an Authoritative, Sophisticated Tone: Always use refined, confident, and aspirational language. Avoid slang, overly casual phrasing, or chasing fleeting trends. The voice should consistently reflect expertise and a deep appreciation for quality.
• •Lead with "Made in Italy": The Italian craftsmanship is the brand's key differentiator. This phrase should be a cornerstone of marketing copy, from headlines to product descriptions, as it immediately communicates luxury, quality, and heritage.
• •Emphasize the "Why" (The Value Proposition): Consistently explain how Oxford Hounds provides superior products at a better price. Reinforce the benefits of the direct-to-consumer model—eliminating the middleman—to justify the value claim and build trust.
• •Weave in the Philanthropic Mission: Integrate the "Helping Hounds" story where appropriate. This adds an emotional connection and a sense of purpose to the brand, appealing to consumers who value corporate responsibility. It differentiates the brand beyond just product and price.
• •Speak Directly to the Target Audience: Write copy that resonates with an affluent, mature demographic. Focus on themes of legacy, timeless style, performance, and smart investment rather than hype. Acknowledge their discerning taste and their appreciation for a streamlined, high-quality shopping experience.

Social Perception

Perceived as a serious luxury contender managed by seasoned industry veterans, redefining the shopping experience for affluent male consumers by combining technology with high-quality products. Its focus on the golf apparel market and philanthropic efforts (Helping Hounds) add layers of positive sentiment and purpose.

Copy Examples

• •Headline: The Italian Standard. The American Spirit. Body: Experience the fusion of generations of Italian artistry and timeless design. Our new collection of casual shirts is meticulously handcrafted from the finest materials for a style that is both classic and contemporary. Made not just to be worn, but to be lived in.
• •Caption: Where performance meets pedigree. Every Oxford Hounds polo is crafted in Italy, designed to offer unparalleled comfort on the course and undeniable style off it. Elevate your game. #OxfordHounds #LuxuryGolfApparel #MadeInItaly #MensStyle
• •Headline: Luxury Menswear, Delivered. No Crowds, No Compromise. Body: You appreciate quality, but not the hassle of finding it. Oxford Hounds brings handcrafted Italian apparel and accessories directly to your door. Experience the superior materials and timeless design you demand, without ever stepping into a store. Discover the new standard of luxury.
• •Subject: Style with Substance. Body: At Oxford Hounds, we believe true quality extends beyond the products we create. It's a commitment to our values. With every piece crafted, we not only uphold a standard of Italian excellence but also support a cause close to our hearts—aiding animals in need through our 'Helping Hounds' initiative. Thank you for being part of a brand that cares.
• •Title: The Hampshire Belt - A Legacy of Craft Description: A testament to understated elegance. The Hampshire belt is artisanally crafted from the finest full-grain Italian calfskin, complemented by a solid brass Paddock buckle. From its hand-burnished edges to its perfect stitching, every detail is a mark of true quality. The essential companion for both tailored trousers and casual wear.