Brand Tone

Enthusiastic, Knowledgeable, Friendly, Welcoming, Community-Oriented, Nostalgic & Current, Direct & No-Nonsense

Brand Values

• •Community
• •Passion for Fandom
• •Customer Experience
• •Selection & Variety
• •Accessibility
• •Legacy & Tradition

Best Practices

• •Embrace Enthusiasm: Let genuine passion for comics, games, and pop culture shine through in every post. Use exclamation points where appropriate, and descriptive, exciting language.
• •Highlight Expertise & Selection: Regularly showcase the depth of knowledge of the staff and the breadth of products available. Position the store as a go-to resource.
• •Foster Community Interaction: Ask questions, run polls, encourage user-generated content (like photos from events), and respond to comments and messages in a friendly and helpful manner.
• •Be Inclusive and Welcoming: Use language that makes everyone feel welcome, from seasoned collectors to absolute beginners. Avoid jargon where simpler terms will do, or briefly explain terms if necessary.
• •Stay Current but Respect Legacy: Balance posts about the latest releases and trends with nods to classic characters, nostalgic items, and the store's long history in Atlanta.

Social Perception

A go-to destination, Knowledgeable Resource, Community Hub, Well-Organized & Clean, Fairly Priced, Strong Local Reputation

Copy Examples

• •Your weekly quest is here! ⚔️ Dive into stacks of NEW COMICS & GRAPHIC NOVELS arriving today at Oxford Comics & Games. Our knowledgeable adventurers (aka staff) are ready to guide you to your next favorite saga. What are you hunting for this week? #NCBD #NewComicBookDay #AtlantaComics #OxfordComics
• •Mark your calendars, heroes! 🗓️ Join us for Free Comic Book Day on [Date]! Snag FREE comics, meet local artists, and celebrate everything we love about this amazing community. We believe there's a comic for everyone! [Link to details] #FCBD #AtlantaEvents #ComicCommunity #OxfordComicsAndGames
• •Lost in the multiverse of choices? 🤯 From Marvel to Manga, tabletop to TCGs, our passionate team at Oxford Comics & Games lives and breathes this stuff! Swing by our Buckhead store – we're always excited to share our knowledge and help you discover your next obsession. #ComicExperts #GamingGurus #AtlantaLocal #YourFriendlyNeighborhoodComicShop
• •Can't make it to the store? No problem! Your favorite comics, games, and collectibles are just a click away. 💻 Explore our massive online selection or sign up for a comic subscription and never miss an issue! Shipped to your door or free in-store pickup. [Link in bio/Shop Now button] #OxfordComicsOnline #ComicSubscription #GeekCultureDelivered #ShopLocalATL
• •For over 40 years, Oxford Comics & Games has been Atlanta's home for all things comics and gaming. More than just a store, we're a community. A place to explore new worlds, revisit old favorites, and share your passion. Come see why we're Atlanta's oldest and largest! #AtlantaGeeks #ComicCulture #TabletopGaming #CommunityLove #OxfordLegacy