Brand Tone

Value-Oriented, Performance-Focused, Direct and Informative, Enthusiast-Friendly, Emerging/Ambitious

Brand Values

• •Quality at a Competitive Price
• •Customer Satisfaction
• •Performance and Innovation
• •Accessibility
• •Experience and Manufacturing Prowess

Best Practices

• •Prioritize Value and Performance: Always connect features back to the benefits of power, range, reliability, and how these translate to a great riding experience for the price.
• •Be Direct and Specific: Use clear, straightforward language. Instead of vague claims, mention specific components (e.g., "Hobbywing ESC for smooth acceleration," "Samsung 50S cells for extended range") that resonate with knowledgeable buyers.
• •Speak to the Rider's Passion: Use language that reflects the excitement and freedom of electric skateboarding. Words like "unleash," "conquer," "thrilling," and "carve" can evoke the desired emotion.
• •Maintain Honesty and Transparency: While highlighting strengths, avoid over-promising. Acknowledge that value is a key driver. If customer service is a focus for improvement, showcase positive testimonials and efforts made.
• •Show, Don't Just Tell: Incorporate user-generated content (with permission) and authentic rider testimonials in marketing materials to reinforce the brand's claims about performance and rider satisfaction. Use dynamic video and imagery that showcases the boards in action, appealing to the visual nature of the sport.

Social Perception

Value for Money, Good Performance, "Chinese Brand" Considerations, Enthusiast Appeal, Mixed Customer Service Reputation, Improving and Evolving

Copy Examples

• •Headline: Unleash the Kilometers. Not Your Wallet. Body: Why pay more for premium power? The OWNBOARD Zeus Pro delivers exhilarating speed and epic range with high-performance Samsung cells and a silky-smooth Hobbywing ESC. Get the specs you crave, at a price that makes sense. Ride more, pay less. Call to Action: Explore the Zeus Pro.
• •Headline: Raw Power. Refined Ride. Body: For the rider who demands more. OWNBOARD electric skateboards are built from the ground up for thrilling performance and everyday reliability. From responsive belt-driven torque to all-terrain capabilities, experience the difference quality components and expert engineering make. Call to Action: Find Your Perfect Board.
• •Headline: Your City. Your Rules. Your OWNBOARD. Body: Commute, carve, conquer. With a range of boards designed for every rider, from the agile Mini KT for urban hops to the all-terrain dominance of the Prometheus, OWNBOARD puts you in control. Super quality, satisfactory service – that's our promise. Call to Action: Shop All E-Skates.
• •Headline: Don't Just Ride. OWN THE BOARD. Body: Experience the power of choice with OWNBOARD. Our W2 Pro offers a perfect blend of commuting comfort and thrilling acceleration, featuring renowned Cloudwheels for a smooth ride over any surface. Stop dreaming, start riding. Call to Action: Discover the W2 Pro.
• •Headline: Built by Enthusiasts, For Enthusiasts. Body: We live and breathe electric skateboarding. That’s why every OWNBOARD is packed with features that matter: robust motors, long-lasting batteries, and the responsive control you need to push your limits. Join over 20,000 riders who’ve chosen OWNBOARD for quality and performance. Call to Action: Learn Our Story.