Brand Tone

Innovative and Forward-Thinking, Helpful and Solution-Oriented, Approachable and User-Friendly, Professional yet Playful, Confident and Authoritative

Brand Values

• •Inclusivity & Meeting Equity
• •Innovation & Technology
• •Simplicity & Ease of Use
• •Collaboration & Connection
• •Customer Focus (Empathy for the remote worker)
• •Future of Work

Best Practices

• •Focus on "Inclusive" and "Immersive": Use them to describe the experience their products create.
• •Emphasize Simplicity and "Plug-and-Play": Highlight how easy it is to set up and use their technology.
• •Speak to the "Why" (The Problem Solved): Connect with the pain points of traditional hybrid meetings.
• •Maintain a Forward-Thinking, Innovative Voice: Use language that reflects their position at the cutting edge of workplace technology.
• •Be Approachable but Authoritative: Combine a friendly, helpful tone with confident language.

Social Perception

Positive, Problem-Solver, High-Quality (with some caveats), Industry Leader/Innovator

Copy Examples

• •Headline: Stop Talking to a Room. Start Connecting with Your Team. Body: Tired of remote participants feeling like spectators? The Meeting Owl 4+ uses its 360° 4K camera and AI-powered speaker tracking to bring everyone into the conversation, no matter where they are. Experience truly inclusive meetings.
• •Social Media Post (Image: Diverse team collaborating, some remote, some in-office, with Meeting Owl visible): Text: Hybrid work is here to stay. Is your meeting tech keeping up? Empower your team with Owl Labs and make every voice heard, every face seen. #HybridWork #MeetingEquity #FutureOfWork #OwlLabs
• •Email Subject: Is Your Team *Really* Connecting? Body: If your hybrid meetings feel disjointed, you're not alone. Owl Labs delivers a seamless, immersive experience that bridges the gap between in-office and remote teams. Discover how our intelligent 360° video conferencing solutions can transform your collaboration.
• •Website Banner: The Future of Meetings is Inclusive. And Intelligent. Text: Owl Labs is redefining hybrid collaboration with AI-powered 360° video conferencing. Simple to use, powerful in impact.
• •Ad Copy (Short & Punchy): See Everyone. Hear Everyone. Include Everyone. Owl Labs. Smarter Hybrid Meetings.