Brand Tone

Conscious & Ethical, Sophisticated & Elegant, Holistic & Nurturing, Educational & Transparent, Passionate & Authentic

Brand Values

• •Sustainability
• •Purity & Naturalness
• •Efficacy & Quality
• •Ethical Practices
• •Transparency
• •Holistic Well-being

Best Practices

• •Embrace "Agricosmetica®" Language: Consistently use terms like "biodynamic," "Ortofficina," "zero-mile ingredients," "green chemistry," and "agricosmetics" to reinforce Oway's unique philosophy and Italian farming heritage.
• •Prioritize Sensory and Experiential Descriptions: Focus on the textures, natural aromas from essential oils, and the holistic feeling of well-being the products provide, appealing to a mindful consumer.
• •Educate with Elegance: Share information about sustainability efforts, ingredient benefits, and certifications in a way that is informative yet sophisticated and inspiring, rather than overly technical or preachy.
• •Maintain Visual and Verbal Harmony: Ensure the copy aligns with the clean, minimalist, and nature-inspired aesthetic of Oway's visual branding. The language should feel as pure and considered as the product formulations and packaging.
• •Speak to the "Owayan" Values: Craft messages that resonate with a conscious consumer who values sustainability, purity, quality, and ethical practices, fostering a sense of community and shared principles.

Social Perception

Highly Respected for Sustainability, Trusted for Quality and Effectiveness, Seen as an Ethical and "Clean" Choice, Premium and Luxurious (though sometimes an investment), Community of "Owayans"

Copy Examples

• •Oway: Where Agricosmetics® Cultivate Radiant Beauty and a Thriving Planet. Experience the biodynamic difference.
• •Immerse your hair in the pure essence of our Ortofficina farm. This gentle Hair Bath, rich in biodynamic botanicals and restorative essential oils, cleanses thoughtfully, leaving your hair luminous and your spirit serene. Packaged in infinitely recyclable glass, for beauty that nurtures you and the Earth.
• •From our Italian fields to your self-care ritual. ✨ Discover the potent synergy of biodynamic Sage and Rosemary in our [Product Name]. Pure, potent, and consciously crafted to restore balance and vitality. #Oway #OrganicWay #BiodynamicBeauty #SustainableLuxury #ConsciousCare
• •Our Commitment to a Post-Plastic World: Oway's Latest Green Steps.
• •At Oway, we don't just create beauty products; we cultivate a way of life. Rooted in the fertile soils of Bologna, Italy, our agricosmetic philosophy blends biodynamic farming with green chemistry to offer you rituals that are as kind to your skin as they are to the planet. Join us in choosing beauty that is ethical, effective, and eternally sustainable.