Brand Tone

Passionate & Energetic, Authentic & Gritty, Community-Focused & Inclusive, Respectful of Legacy & Tradition, Action-Oriented & Direct

Brand Values

• •Talent Development
• •Legacy & History
• •Entertainment & Spectacle
• •Community Engagement
• •Resilience & Perseverance
• •Professionalism

Best Practices

• •Develop a "Voice Chart": Create a simple chart that lists your core tone words (e.g., Passionate, Authentic, Community-Focused) and provide "Do" and "Don't" examples for each. For instance, for "Passionate," DO use exclamation points judiciously, strong verbs, and emotive language. DON'T sound hyperbolic or disingenuous.
• •Use "We" and "You" Actively: Emphasize the connection with the audience. "We bring the action, you bring the noise!" This reinforces the community value.
• •Incorporate Action Verbs: Use dynamic verbs that convey energy and excitement: "Witness," "Battle," "Unleash," "Dominate," "Experience," "Join."
• •Tell Stories (Even Short Ones): Briefly highlight wrestler journeys, historical moments, or the impact of fan support. This connects to the legacy and authenticity values. Example: "From local hopefuls to national names, the OVW ring tells their story. Be there for the next chapter."
• •Maintain Consistency Across Platforms: While the format might change (e.g., a shorter caption on Instagram vs. a Facebook event description), the core tone and message should remain consistent, reinforcing the brand identity at every touchpoint. Review content regularly to ensure it aligns.

Social Perception

Historic & Respected Developmental Ground, Source of Nostalgia, Authentic Wrestling Experience, Training Credibility, Varying Production Levels (Historically), Passionate, Loyal Local Fanbase, Resilient Independent Promotion

Copy Examples

• •FEEL THE THUNDER! OVW LIVE this Thursday! Witness the future of wrestling battle it out in a night of unforgettable action, drama, and pure adrenaline. Don't just hear about it, BE THERE! Grab your tickets NOW before they're gone!
• •Stop dreaming, start DOING. The Al Snow Wrestling Academy at OVW isn't just a school; it's where raw talent is forged into ring-ready warriors. Learn from the best, become your best. Your journey to the spotlight begins here. Enrol today.
• •To the OVW Faithful: YOU are the heartbeat of Ohio Valley Wrestling. Every cheer, every chant, every time you show up – it fuels our stars. Join the #OVWFamily this week and be part of the legacy!
• •From these storied grounds, legends were made. OVW continues to honor that tradition by building the icons of tomorrow. Who will be next to etch their name in history? Find out live!
• •OVW: Where passion hits the mat! Show your colors and support the hardest-hitting action in the nation. Shop official OVW gear now and wear the legacy!