Brand Tone

Inclusive, Empowering, Confident, Unapologetic, Relatable, Humorous, Direct, Straightforward, Community-Focused

Brand Values

• •Inclusivity
• •Style & Comfort
• •Quality
• •Self-Expression & Confidence
• •Authenticity

Best Practices

• •Always Speak Directly to the "Big Human": Use inclusive language ("we," "us," "your") and address their specific pain points (e.g., "tired of clothes that don't fit," "finally, style without compromise"). Continuously reinforce that the brand is "by big humans, for big humans."
• •Embrace Confident & Empowering Language: Use strong verbs and positive affirmations. Focus on the freedom and confidence that comes with well-fitting, stylish clothes. Avoid apologetic or diminutive terms. Think "unapologetic," "bold," "own it."
• •Inject Relatable Humor (Where Appropriate): Reflect the light-hearted and humorous tone often seen on their TikTok. This can make the brand more approachable and build a stronger connection, but ensure it aligns with the specific message and platform.
• •Highlight Quality and Comfort as Key Differentiators: Don't just say it's for big sizes; emphasize the "premium cotton," "comfort," and "quality" that ensures the clothing not only fits but feels great and lasts.
• •Maintain a Consistent "Underdog" or "Game Changer" Narrative: Remind the audience that Ovrsze is challenging the norms of the fashion industry by prioritizing a neglected segment. Phrases like "we've changed the game forever" and "their biggest is our smallest" reinforce this identity.

Social Perception

Positive & Appreciative (Target Audience), Niche Provider, Emerging Brand, Engaging & Modern

Copy Examples

• •Headline: Stop Searching. Start Living. OVRSZE: Streetwear That Finally Fits. Body: Tired of "almost" fitting? We get it. Ovrsze is designed by big humans, for big humans. Rock premium streetwear in sizes 2XL to 8XL that’s built for comfort and unapologetic style. Their biggest is our smallest – join the Ovrsze family.
• •Social Media Post (Image: Someone confidently wearing Ovrsze): Caption: Own your space. Own your style. OVRSZE is more than clothes – it's a statement. #Ovrsze #BigAndTallFashion #StreetwearCulture #PlusSizeMen #MelbourneStyle
• •Product Description Snippet (for a hoodie): This isn't just a hoodie. It's your new go-to for ultimate comfort without sacrificing an ounce of street cred. Made with premium cotton that actually breathes, and cut for your frame (yes, really). Style that speaks volumes, in a size that finally gets you.
• •Email Subject Line: Your Search for Dope Streetwear Ends Here. (Sizes 2XL-8XL) Email Body Preview: Hey [Name], fed up with fashion that forgets you exist? At Ovrsze, we’re flipping the script. Discover streetwear that’s actually designed for your build...
• •Short Ad Copy: Big Humans. Bold Style. OVRSZE. Finally, streetwear that gets you. Shop comfy, quality gear from 2XL-8XL. Wear it loud.