Brand Tone

Empowering, Trendy, Accessible, Direct, Community-Oriented

Brand Values

• •Accessibility/Affordability
• •Style/Fashion-Forwardness
• •Empowerment
• •Quality (within affordability)
• •Individuality & Movement

Best Practices

• •Focus on "You" Language: Address the customer directly (e.g., "you deserve," "your style," "makes you feel unstoppable") to maintain an empowering and personal connection.
• •Balance Aspiration with Affordability: Continuously pair aspirational language ("high-style," "elegance," "unstoppable") with reminders of value ("affordable," "doesn't break the bank," "without overspending").
• •Be Clear and Transparent: Especially in product descriptions, FAQs, and policy pages, maintain a direct and informative tone to build trust and manage expectations, particularly regarding aspects like the returns policy.
• •Showcase the LA-based origins to leverage the association with fashion and active lifestyles.
• •Emphasize the fabrics performance to reinforce the quality within the affordable range.

Social Perception

A brand that empowers individuals to embrace an active lifestyle with stylish and affordable activewear, fostering a sense of community and self-expression.

Copy Examples

• •"Empowering people to look and feel their best"
• •"You deserve clothing that moves with your life—and makes you feel unstoppable."
• •"Stylish," "high-style," "high-fashion aesthetics," "sleek silhouettes," and "bold yet minimal designs"
• •"Shouldn't break the bank," "affordable activewear," and "without the pressure of overspending"
• •Each piece is "crafted to celebrate movement and individuality."