Brand Tone

empowering, supportive, eco-conscious, informative, body-positive, and friendly

Brand Values

• •Sustainability
• •Comfort
• •Empowerment & Confidence
• •Inclusivity
• •Health & Safety
• •Innovation

Best Practices

• •Stay True to Core Values: Ensure all copy consistently reflects OVIO's values of sustainability, comfort, empowerment, inclusivity, and health. For example, always highlight the eco-friendly aspect when relevant.
• •Use Empowering and Positive Language: Frame menstruation as a natural process. Use words that uplift and build confidence, avoiding language that implies shame or secrecy. Focus on freedom, confidence, and comfort.
• •Be Inclusive and Relatable: Speak to "every body and every flow." Use imagery and language that resonate with a diverse audience. Share real stories or testimonials (with permission) to build connection.
• •Educate and Inform: Provide valuable information about menstrual health and the benefits of reusable products. Position OVIO as a knowledgeable and trustworthy resource, not just a product seller.
• •Maintain Visual and Verbal Consistency: Ensure the tone in written copy matches the visual branding (e.g., clean, modern, inclusive imagery). Consistency across all platforms (website, social media, ads) reinforces brand identity.

Social Perception

The general perception of period underwear (which OVIO Collection is part of) is increasingly positive, valued for its sustainability, comfort, and convenience. Users often look for reliability, comfort, and ease of washing. The brand positions itself in a market that is gaining traction due to environmental concerns and a desire for more comfortable and empowering menstrual products. The emphasis on "breaking taboos" and "dignity" likely resonates well with a socially conscious audience.

Copy Examples

• •Headline: Period Freedom Starts Now. Body: Tired of leaks and landfill guilt? OVIO's ultra-comfy, super-absorbent period underwear is here to change your cycle. Embrace sustainable comfort and unwavering confidence, all month long. #OVIOCare #PeriodPositive #SustainablePeriods Tone: Empowering, Eco-conscious
• •Headline: Your Flow, Your Rules. OVIO Fits. Body: Light day, heavy day, or somewhere in between – OVIO has you covered. Our period underwear is designed for every body and every flow, offering leak-proof peace of mind without compromising on comfort. Discover your perfect fit today. Tone: Inclusive, Supportive
• •Headline: Ditch Disposables. Embrace OVIO. Body: Make a change for your body and the planet. OVIO’s washable period underwear offers a kinder, greener way to manage your period. Soft, reliable, and oh-so-sustainable. Join the OVIO revolution! Tone: Eco-conscious, Friendly
• •Headline: Confidence Woven In. Body: Step into your day with OVIO and feel the difference. Our advanced leak-proof technology and body-loving designs mean you can live life uninterrupted, even on your period. It’s more than underwear; it’s a confidence boost. Tone: Empowering, Confident
• •Headline: Period Talk: Let's Get Real & Comfortable. Body: At OVIO, we believe in open conversations and comfortable periods. Our educational resources and supportive community are here to help you navigate your cycle with ease. Got questions? We’ve got answers and the perfect period underwear! Tone: Informative, Friendly, Supportive