Brand Tone

Helpful & Supportive, Friendly & Approachable, Mindful & Conscious, Innovative & Smart, Positive & Encouraging

Brand Values

• •Reducing Food Waste
• •Saving Consumers Money
• •Mindfulness & Responsible Consumption
• •Simplicity & Ease of Use
• •Innovation for Practical Problems
• •Sustainability
• •Empowerment

Best Practices

• •Emphasize Empowerment: Focus copy on how Ovie helps users achieve positive outcomes (saving money, reducing waste, feeling organized) rather than dwelling on the negative aspects of food waste.
• •Maintain Simplicity in Language: Mirror the product's ease of use with clear, concise, and straightforward language. Avoid overly technical terms or complex sentence structures.
• •Clearly Connect Features to Benefits: Always link what LightTags *do* (e.g., change color, track time) to what users *gain* (e.g., save money, eat fresher food, reduce stress).
• •Adopt a Helpful and Encouraging Voice: Write as a knowledgeable and supportive friend offering a smart tip. Use positive framing and encouraging calls to action.
• •Ensure Visual Harmony: Accompany copy with clean, bright, and organized visuals that reflect the product's modern design and the desired state of a well-managed, waste-free kitchen. This reinforces the "smart" and "mindful" aspects of the brand.

Social Perception

Problem Solver, Innovative, User-Friendly, Accessible Technology, Perseverance Pays Off, Positive Utility

Copy Examples

• •Headline: See Freshness. Stop Waste. Save More. Body: Ovie LightTags make it simple to know what’s good in your fridge. A quick glance at the color tells you what to use soon, helping you cut down on food waste and keep more money in your pocket. Smart, easy, effective.
• •Headline: Your Fridge Just Got a Conscience. Body: Meet Ovie LightTags – the easy way to be mindful about your food. Track freshness visually, reduce spoilage, and join a community making a difference. Less waste, more taste, zero guilt.
• •Headline: The Simple Click to a Smarter Kitchen. Body: Forgotten leftovers are a thing of the past. Ovie LightTags offer a clear, color-coded guide to your food's freshness. Effortlessly reduce waste and make the most of every meal.
• •Headline: Don't Let Good Food Go Bad. Body: Ovie LightTags are your little kitchen heroes, reminding you to use food when it’s at its best. Save food, save money, and help the planet, one smart tag at a time.
• •Headline: Mindful Eating Starts with a Smarter Fridge. Body: Transform how you manage food with Ovie LightTags. Get clear visual cues on freshness, make informed choices, and enjoy the peace of mind that comes with less waste.