Brand Tone

poetic, artistic, and mindful

Brand Values

• •Sustainability
• •Creativity and Artistry
• •Uniqueness and Individuality
• •Mindful Consumption

Best Practices

• •Embrace Storytelling: Every product has a unique origin. Use descriptions and social media posts to tell that story. Detail what the material used to be and the creative process behind its transformation. This narrative adds emotional and perceived value.
• •Maintain a Cohesive Visual Identity: Continue using a clean, artistic, and minimalist aesthetic in all photography and graphic design. This reinforces the brand's sophisticated and high-quality positioning.
• •Use Poetic and Evocative Language: Stick to a vocabulary that is artistic and mindful. Words like "reborn," "transformed," "rescued," "ephemeral," and "heritage" align with the brand's tone better than standard marketing buzzwords.
• •Educate and Inspire: Use content to gently educate your audience about the importance of upcycling and conscious consumption. Share statistics on waste or highlight the beauty of imperfection. This builds a community around shared values, not just products.
• •Let the Product Speak: In both text and visuals, focus on the craftsmanship and unique details of each item. Close-up shots and descriptions of texture, color, and form will highlight the artistry and justify the product's value more effectively than any hard sell.

Social Perception

Customers and followers likely perceive OVERS as a high-quality, artisanal brand with a strong ethical foundation. It appeals to a consumer base that values sustainability, craftsmanship, and unique design. The brand is building a community around its core values rather than through mass-market appeal.

Copy Examples

• •From forgotten glass to a vessel of light. Our new 'Aurore' vase was once a collection of discarded fragments, now reborn to hold beauty. Each piece tells a story of transformation. Discover its second life. #UpcyclingArt #SustainableDecor #Lovers
• •Objects with a Past, Designing a Better Future.
• •These coasters began their journey as discarded marble tiles. Rescued and meticulously reshaped by hand, they now bear the subtle marks of their past life, refined into a new form of elegance. Protect your surfaces with a piece of history.
• •New treasures from old stories.
• •At L-OVERS, we don't see leftovers. We see potential. We are a design studio dedicated to the art of transformation, turning forgotten materials into cherished objects. Each piece is a testament to sustainable creativity and a love for things that last.