Brand Tone

Supportive and Empathetic, Informative and Educational, Positive and Encouraging, Trustworthy and Natural, Relatable and Authentic

Brand Values

• •Natural Wellness
• •Customer Wellbeing
• •Transparency
• •Quality
• •Simplicity

Best Practices

• •Focus on 'How You Help': Frame benefits from the customer's perspective, explaining how ingredients aid digestion and promote regularity.
• •Use Empathetic Language: Acknowledge the struggles your audience faces, such as bloating, to build connection.
• •Maintain Positivity and Hope: Keep the message uplifting and focused on the positive changes the product can bring, even when discussing uncomfortable topics.
• •Incorporate Social Proof Naturally: Weave in customer experiences and testimonials in a way that feels genuine, using direct quotes where possible.
• •Be Clear and Simple: Avoid technical jargon. Explain benefits and ingredients in easy-to-understand language, reinforcing the natural and straightforward approach.

Social Perception

Effective Solution, Trust in Natural Ingredients, Community and Shared Experience, Reliable for Digestive Issues, Australian Pride

Copy Examples

• •Headline (Website/Ad): 'Wake Up Lighter & Brighter. Gently cleanse and reset your digestion overnight with our all-natural formula.'
• •Social Media Post (Instagram/Facebook): 'Tired of that stubborn bloat? bloated_emoji You're not alone! Our Overnight Cleanse, made with love and natural ingredients right here in Australia, helps gently soothe your tummy while you sleep. ✨ Discover the relief so many are talking about! #GutHealthJourney #NaturalDetox #OvernightCleanse'
• •Email Subject Line: 'Feel the Overnight Cleanse Difference (+ A Little Gift Inside!)'
• •Product Description Snippet: 'Crafted with a blend of nature's best like Psyllium Husk and Ginger Root, our Overnight Cleanse works harmoniously with your body to support internal healing and regularity. No harsh chemicals, just pure, gentle care for your gut.'
• •Testimonial Promotion: 'Real People, Real Results! ❤️ Swipe to see how Overnight Cleanse is helping Aussies feel their best. I haven't felt this light in years!' - Sarah M. Ready for your transformation? Tap the link in bio!'