Brand Tone

Curious, Engaging, Appreciative, Literary, Passionate, Creative, Community-Oriented, Supportive, Modern, Forward-Thinking

Brand Values

• •Quality and Aesthetics
• •Curiosity and Exploration
• •Literary Merit
• •Niche Focus and Uniqueness
• •Author Collaboration and Support
• •Adaptability and Resilience

Best Practices

• •Embrace Curiosity: Frame copy with questions, invitations to explore, and language that piques interest. Use words like "discover," "uncover," "explore," "journey," and "imagine."
• •Highlight Beauty and Design: Consistently mention the aesthetic quality of the books. Use descriptive adjectives that evoke tactile and visual appeal, such as "stunning," "beautifully crafted," "thoughtfully designed."
• •Speak to the "Curious Reader": Directly address the target audience by acknowledging their desire for knowledge, unique perspectives, and engaging content.
• •Maintain an Appreciative and Respectful Voice: Whether discussing art, travel, or personal narratives, the tone should be one of genuine appreciation for the subject matter and the author's work.
• •Show, Don't Just Tell, the Passion: Infuse copy with enthusiasm for the books and the stories they contain. Share the "why" behind a book's publication or unique features that reflect the press's passion for its craft.

Social Perception

Respected Independent Publisher, Producer of High-Quality, Beautiful Books, Niche Specialist, Innovative and Creative, Community-Engaged

Copy Examples

• •Uncover the stories behind the strokes. Our latest release invites you to explore [Artist's/Movement's Name] with stunning visuals and insightful narratives. For the curious mind and the artful soul. #BeautifulBooks #ArtHistory #IndependentPublishing
• •Journey beyond the familiar. Discover hidden landscapes and intimate reflections in '[Book Title],' a collection of essays for the traveler who seeks more than just a destination. What will your next read inspire? #TravelLiterature #LiteraryNonfiction #CuriousReads
• •At Overcup Press, we believe books are an experience. From the weight of the paper to the spark of a new idea, we craft beautiful books for curious people. Explore our collection and find your next adventure in stories. #IndieBooks #DesignForward #BookLovers
• •Savor the details. '[Book Title]' is more than a cookbook; it's an exploration of [Culinary Theme/Region], rich with history, culture, and flavors that tell a story. Perfect for the curious palate. #FoodWriting #EpicureanBooks #BeautifullyCrafted
• •It's what's on the inside *and* the outside that counts. We're passionate about pairing compelling non-fiction with thoughtful design, creating books that are a joy to hold and behold. Discover the Overcup Press difference. #BookDesign #IndependentPublisher #QualityReads