Brand Tone

Adventurous & Enthusiastic, Reliable & Trustworthy, Practical & Solution-Oriented, Community-Oriented & Friendly, Confident & Knowledgeable

Brand Values

• •Protection & Durability
• •Adventure & Freedom
• •Quality & Reliability
• •Customer Satisfaction
• •Innovation
• •Eco-consciousness

Best Practices

• •Lead with Adventure: Use active, evocative language that inspires exploration and excitement. Focus on the experience the products enable.
• •Emphasize Reliability & Trust: Consistently highlight the waterproof and durable nature of the products. Use words like "tough," "secure," "protection," and "dependable."
• •Be Solution-Oriented: Clearly communicate how OverBoard products solve a customer's problem (keeping gear dry and safe).
• •Foster Community: Encourage user-generated content, ask questions, and use inclusive language ("we," "us," "our community of adventurers"). Be responsive and friendly in interactions.
• •Maintain an Enthusiastic & Confident Voice: Show genuine passion for the outdoors and confidence in the product's capabilities, backed by experience ("Since 2006," "No.1 for waterproof gear").

Social Perception

Positive, High-Quality, Specialized, Good Value (for many), Trustworthy

Copy Examples

• •Headline: Adventure Proof. Element Proof. OverBoard. Body: From torrential downpours to accidental drops in the river, your gear stays bone dry. Explore more, worry less. Our waterproof bags are built for the wild. #GoOverBoard
• •Headline: Don't Let Water Cut Your Adventure Short. Body: Your passion doesn't stop for a bit of water, and neither should your gear. With OverBoard's 100% waterproof bags, keep your essentials safe and your focus on the horizon. What will you protect? #OverBoardAdventures
• •Headline: Trusted by Explorers Since 2006. Body: For nearly two decades, OverBoard has been the a_dventurer's choice for uncompromising waterproof protection. Our secret? Robust design, relentless testing, and a passion for the great outdoors. Pack it in, seal it up, and get out there! #WaterproofExperts
• •Headline: Your Gear's Best Friend in Wet Conditions. Body: Kayaking, paddleboarding, hiking in the rain, or just a clumsy moment by the pool – OverBoard has your back (and your phone, camera, and change of clothes!). Tough, reliable, and ready for anything. #KeepItDry
• •Headline: Peace of Mind, Packed. Body: The only thing you should be soaked in is the experience. Our roll-top waterproof backpacks ensure everything you carry remains perfectly dry and secure, no matter what the journey throws at you. Adventure on! #OverBoardProtection