Brand Tone

inspirational, educational, and approachable

Brand Values

• •Health and Wellness
• •Sustainability
• •Ethical Practices
• •Transparency
• •Empowerment

Best Practices

• •Always Lead with Values: Whether writing a social media caption or a product description, start with the "why." Emphasize the organic, vegan, or sustainable aspect of the product before diving into its features.
• •Use Educational Language: Instead of just saying a product is "good," explain *why*. Use phrases like "formulated with," "free from," and "certified by" to educate the consumer and build trust.
• •Maintain a Positive and Empowering Tone: The copy should make the customer feel good about their choices. Use uplifting and confident language that focuses on wellness and self-care.
• •Be Visually Cohesive: Ensure that the tone of the copy is reflected in the visual branding. Use natural light, earthy tones, and clean aesthetics in all imagery to reinforce the message of a natural and transparent brand.
• •Engage with the Community: Actively respond to comments and questions on social media in the same approachable and educational tone. This will help build a loyal community around the brand's values.

Social Perception

Overbioty is perceived by its current customer base as a trustworthy and high-quality source for natural cosmetics. Customers who have purchased from the store value the brand's commitment to its principles. The general public awareness of the brand appears to be emerging, driven primarily by its social media efforts. The perception is that of a niche, premium brand that caters to a health-conscious and ethically-minded consumer.

Copy Examples

• •Vibrant color, zero compromises. Our new certified organic lipstick glides on smoothly for a flawless finish, all while nourishing your lips with natural ingredients. Beauty that feels as good as it looks. #OrganicBeauty #CleanLipstick
• •Tired of mystery ingredients in your makeup? At Overbioty, we believe in transparency. Discover our range of certified organic, vegan, and cruelty-free cosmetics. Your skin will thank you. Shop now for 15% off your first order!
• •My old, wasteful makeup vs. my new sustainable glow-up. #SustainableBeauty #RefillableMakeup #EcoFriendly
• •Beyond Beauty. Welcome to the future of makeup, where every product is certified organic, ethically made, and designed to enhance your natural radiance. Explore the collection.
• •Subject: "The secret to a healthier glow is in your inbox." Body: "Hi [Name], what you put on your body is just as important as what you put in it. That's why we're committed to creating high-performance makeup with 100% natural and organic ingredients. Experience the difference of a truly clean beauty routine."