Brand Tone

Elegant & Sophisticated, Inspirational & Emotional, Calm & Appreciative, Aspirational

Brand Values

• •Beauty & Aesthetics
• •Emotional Connection
• •Quality & Craftsmanship
• •Accessibility (of art)
• •Personal Expression & Individuality
• •Timelessness

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Ovelli Studios' tone (e.g., elegant, inspirational, calm, sophisticated, emotional) with examples of 'do's and don'ts' for language, sentence structure, and vocabulary. Share this with anyone creating content.
• •Focus on 'Art as an Experience': Consistently frame copy around the emotional and transformative power of art, rather than just its decorative function. Use evocative language that appeals to feelings and aspirations.
• •Maintain Visual-Verbal Harmony: Ensure the copy always complements the sophisticated and high-quality visuals of the artwork. The language should match the elegance of the pieces themselves.
• •Engage with Grace: When interacting with customers or followers on social media, maintain a polite, appreciative, and helpful tone. Address inquiries with sophistication and a customer-centric approach.
• •Storytelling with Authenticity: Share the inspiration behind artworks or collections (if possible, without fabricating). Brief insights into the artistic process or the emotions an artist intends to convey can deepen the connection with the audience and reinforce brand values like passion and creativity.

Social Perception

Positive & Art-Focused, Niche & Emerging, Trust (to be built)

Copy Examples

• •Instagram Post (showcasing an abstract piece): Lose yourself in the vibrant dance of color and form. Our latest abstract original, 'Serene Echoes,' invites a moment of introspection and adds a sophisticated whisper of emotion to your favorite space. Where would you envision this piece transforming your home? #OvelliStudios #AbstractArt #FineArt #ArtForYourHome #EmotionalDecor #WallArtInspo
• •Website Banner (Homepage): Ovelli Studios: Where Art Meets Emotion. Discover curated collections of fine art prints and original paintings designed to inspire, captivate, and transform your environment. Bring lasting beauty home.
• •Email Newsletter (New Collection Launch): Subject: Unveiling 'Horizons': Art that Speaks to the Soul. Dear [Customer Name], This week, we invite you to explore 'Horizons,' our new collection of landscape paintings and prints. Each piece is a window to tranquility, meticulously crafted to bring the serene beauty of the natural world into your home. Discover art that doesn't just decorate, but resonates. Explore 'Horizons' now.
• •Facebook Ad (Targeting home decor enthusiasts): Elevate your interiors with the timeless elegance of Ovelli Studios. From captivating abstracts to serene landscapes, find the perfect fine art print to express your unique style and create a space that truly feels like you. High-quality art, delivered to your door. Shop now and discover the art of beautiful living. [Link]
• •Pinterest Pin Description (for a botanical print): Breathe life and delicate beauty into your walls with our 'Whispering Flora' botanical art print. A timeless touch of nature's elegance, perfect for creating a calm and inviting atmosphere in any room. #OvelliArt #BotanicalPrints #FineArtDecor #HomeSanctuary #ElegantInteriors