Brand Tone

Empathetic, Supportive, Educational, Informative, Authentic, Relatable, Positive, Empowering, Community-Focused

Brand Values

• •Natural Ingredients & Vegan
• •Effectiveness & Quality
• •Inclusivity & Empowerment
• •Education
• •Customer-Centricity

Best Practices

• •Speak from Experience (The Founder's Voice): Continue to leverage Nikki's personal story and expertise. Use "we" to include the community and "I" when sharing direct founder insights. This builds authenticity and empathy.
• •Educate, Don't Just Sell: Frame product benefits around solving common curl problems and achieving desired results. Offer actionable tips and explain *how* the products work, reinforcing the educational value.
• •Use Positive and Empowering Language: Focus on words like "embrace," "love," "celebrate," "unlock," "potential," "beautiful," "defined," "nourished." Avoid language that implies curls are a "problem" to be "fixed," and instead position them as something to be cared for and enhanced.
• •Incorporate Community & Social Proof: Regularly feature user-generated content, testimonials, and reviews in marketing copy. Use phrases like "our community loves" or "join thousands of happy curlies." This builds trust and reinforces the social perception of effectiveness.
• •Maintain a Consistent Visual and Verbal Style: Ensure that the language used across the website, social media captions, and email marketing aligns with the visual aesthetic (which appears to be clean, natural, and focused on healthy, happy curls). Keep the tone generally upbeat, supportive, and informative.

Social Perception

Trusted Resource, Effective Products, Authentic & Founder-Led, Community Builder, Aspirational but Achievable Results

Copy Examples

• •Headline: Tired of Fighting Your Curls? Body: We get it. That's why Ovegàn was born – to help you fall in love with your natural texture. Discover our [Product Name], crafted with [Key Ingredient 1] and [Key Ingredient 2] to nourish, define, and set your curls free. Let's embrace your beautiful bounce, together. #OveganCurls #LoveYourCurls
• •Headline: Unlock Your Best Curls. Naturally. Body: Your curly hair journey is unique, and Ovegàn is here to guide you. Our [Bundle Name] is expertly curated with vegan, cruelty-free goodies to give your curls the [Benefit 1, e.g., hydration] and [Benefit 2, e.g., definition] they crave. Learn the simple steps to gorgeous curls on our TikTok @ovegancurls! #CurlyHairCare #VeganBeauty #OveganJourney
• •Headline: From Frizz to Fab: Your Ovegàn Transformation Awaits. Body: Still dreaming of defined, bouncy curls without the crunch? Our community-loved Curl Smoothie and Styling Gel duo is here to make it a reality. Made with [Key Ingredient], it’s your secret weapon for a good hair day, every day. See the results for yourself! #OveganResults #CurlyGirlMethod #FrizzFreeCurls
• •Headline: More Than Just Haircare, It's a Curl Celebration. Body: At Ovegàn, we believe every curl type deserves to shine. Founded from a passion for authentic curl care, our products use the best of nature to bring out your hair's natural beauty. Join the Ovegàn family and let your curls do the talking! #EmbraceYourCurls #NaturalHairCommunity #OveganLove
• •Headline: Got Curl Questions? Ovegàn Has Answers (and Amazing Products!). Body: "How do I get more definition?" "What's best for fine curls?" We hear you! Our founder, Nikki, shares all her top tips and routines on @ovegancurls. And for the perfect start? Try our Essentials Bundle, packed with everything you need for a flawless wash day. #AskOvegan #CurlyHairTips #VeganHaircare