Tono de Marca

Poetic & Romantic, Introspective & Serene, Mysterious & Ethereal, Authentic & Personal, Minimalist

Valores de Marca

• •Craftsmanship & Artisanal Quality
• •Sustainability & Natural Materials
• •Timelessness
• •Artistry & Individuality
• •Slow Fashion
• •Connection

Mejores Prácticas

• •Embrace Poetic & Evocative Language: Use descriptive, sensory language that aligns with the ethereal and romantic aesthetic. Think in terms of imagery, metaphor, and emotion rather than purely functional descriptions.
• •Maintain a Serene & Introspective Voice: Avoid hype, exclamation points, or overly enthusiastic sales language. The tone should be calm, thoughtful, and invite quiet appreciation.
• •Highlight Core Values Consistently: Weave in mentions of handmade craftsmanship, natural materials, sustainability, and timelessness into product descriptions, social media posts, and all communications.
• •Stay True to the Visual Aesthetic: Ensure copy complements the dark, minimalist, and artistic imagery. The words should feel like a natural extension of the visuals.
• •Foster a Personal Connection (When Appropriate): While the overall tone is somewhat reserved, maintain the authenticity of a small, artisanal brand. Messages from the founder or insights into the creative process can strengthen the personal connection valued by customers.

Percepción Social

Niche Appeal, High Quality & Investment Worthy, Authentic & Ethical, Unique & Artistic, Personal Touch, Some Concerns

Ejemplos de Copy

• •Instagram Post (New Dress): Whispers of ancient forests and forgotten lores, woven into linen. The new Hemlock Dress, breathing with the quiet poetry of the wild. Handcrafted in our Montreal atelier, for moments of serene contemplation. Discover its story. #Ovate #SlowFashion #ArtisanalClothing #DarkAesthetic #LinenLove
• •Website "About Us" Snippet: At Ovate, we believe true beauty lies in the imperfect and the enduring. Each garment is a quiet dialogue between natural fibres, timeless design, and the hands that shape them. We craft not just clothing, but heirlooms for a considered life. #Handmade #SustainableStyle #TimelessElegance
• •Product Description (Wool Coat): Envelop yourself in the Valeriana Coat, a sanctuary of warmth crafted from deep charcoal wool. Its lines echo the stark beauty of winter landscapes, designed for both artistic expression and enduring comfort. Made to order, a testament to slow, intentional craftsmanship. #Ovate #WoolCoat #MinimalistFashion #MadeInCanada #EthicalWardrobe
• •Email Newsletter Subject: A Stillness in Thread – New Arrivals from Ovate. Dear [Customer Name], Step into a realm where time slows, and every stitch tells a story. Our latest collection draws inspiration from the quietude of nature and the elegance of shadows. Explore pieces crafted with intention, from natural textiles meant to journey with you through the seasons. Click here to unveil the new collection. With serene wishes, Audrey Cantwell & The Ovate Team
• •Social Media Story (Behind the Scenes): (Short video clips: hands cutting fabric, sewing machine stitching, Audrey sketching, misty forest scene) Text Overlay: The slow magic of creation. ✨ Natural fibres. Timeless forms. Handmade with intention. Ovate. #BehindTheSeams #OvateJourney #ArtisanMade #MontrealFashion