Brand Tone

Approachable and Friendly, Enthusiastic and Passionate, Down-to-Earth and Relatable, Helpful and Customer-Focused

Brand Values

• •Quality and Wearability
• •Affordability
• •Customer Connection
• •Passion for Fashion
• •Resilience and Determination
• •Effortless Style

Best Practices

• •Embrace the Founder's Voice: Continue to use a personal, friendly, and slightly informal tone, as if Cheree is speaking directly to the customer. Signed notes like "Cheree x" add a personal touch.
• •Be Relatable and Authentic: Share the ups and downs, the passion, and the "why" behind the brand. Use everyday language and don't be afraid of a little "cheeky banter" or humor, especially on platforms like TikTok.
• •Prioritize Customer Connection: Frame copy around the customer's needs and desires. Ask questions, invite feedback, and make them feel part of the "OWA family."
• •Highlight Core Values Consistently: Weave in mentions of quality, wearability, affordability, and effortless style naturally within product descriptions, social posts, and all communications.
• •Stay Enthusiastic and Positive: Let the genuine love for fashion shine through in the language used. Focus on how the clothes make the customer feel – confident, stylish, and comfortable.

Social Perception

Positive Customer Experiences, Community Engagement, Valued for Affordability and Style, Seen as a Go-To for Wardrobe Staples and On-Trend Pieces

Copy Examples

• •Instagram Post (New Arrival): Hello, sunshine! ☀️ Our new KELSIE Maxi Dress just dropped, and it's everything your summer wardrobe has been dreaming of. Effortless style, breathable fabric, and that perfect pop of colour. Get ready to live in this one! Shop it online now – link in bio! Cheree x #outwithaudrey #newarrivals #summerdress #perthstyle #effortlesschic
• •Facebook Ad (General Brand Awareness): Tired of clothes that don't get you? At Out With Audrey, we get it. We're a small team with a big passion for finding those perfect, wearable pieces that make you feel amazing, without breaking the bank. From everyday staples to those 'wow' weekend looks, we've got your back. Discover your new favourite outfit today! Visit www.outwithaudrey.com.au. #outwithaudreyfashion #australianstyle #wearablefashion #shoplocalau
• •TikTok Video Teaser (Behind the Scenes/Relatable Content): (Video showing a slightly chaotic but fun look at new stock arriving or a relatable "what to wear" dilemma) When the new collection hits and you want to keep EVERYTHING! 😂 Seriously though, so many gorgeous pieces arriving this week that we know you're going to love. Keep an eye on our 'New In' section! #outwithaudrey #fashiontiktok #smallbusinesslife #perthboutique #relatablefashion
• •Email Newsletter Snippet (Promoting a Sale): Hey lovely! Just a little note from us at OWA – your wardrobe called, and it's asking for a refresh! 😉 Our mid-season sale is ON, with beautiful, quality pieces you’ll wear on repeat, now at prices you’ll love even more. Don't miss out on treating yourself! With love, Cheree and the OWA Team. x P.S. We’re always listening! Let us know what styles you’re loving this season! #outwithaudrey #saletime #effortlessstyle #qualityfashion
• •Product Description (Staple Item - e.g., a versatile knit): Meet your new go-to: The Audrey Essential Knit. Crafted for comfort and designed for effortless style, this piece is a true wardrobe workhorse. Dress it up, dress it down, layer it, love it – it’s made with the quality you expect from OWA, perfect for the everyday amazing woman. We listened to what you wanted in a classic knit, and here she is! #outwithaudrey #wardrobestaple #everydaystyle #qualityknitwear #versatilefashion