Tono de Marca

Professional, efficient, and data-driven; communicates with authority and expertise; solutions-oriented, collaborative, and emphasizes optimization and partnership.

Valores de Marca

• •Efficiency and Optimization
• •Connectivity and Partnership
• •Data-Driven Insight
• •Industry Expertise
• •Sustainability and Fairness

Mejores Prácticas

• •Speak the B2B Language: Always use a professional, solutions-oriented tone. Focus on ROI, efficiency, data, and partnership benefits rather than emotional, consumer-focused language.
• •Lead with the Problem: Address the specific pain points of your audience (e.g., "data fragmentation," "lost sales," "manual data entry") before presenting your tools as the solution.
• •Use "Ecosystem" and "Partnership" as Core Concepts: Frame all communication around the idea of a connected system where brands and retailers work together and win together through your platform. This fosters a sense of collaboration.
• •Leverage Social Proof and Data: Consistently feature testimonials, logos of well-known partners (like Vaude, Ortovox), and specific data points (e.g., "over 1,700 specialist retailers") to build trust and credibility.
• •Maintain a Dual Focus: Tailor messaging specifically to either "Brands" or "Retailers" where appropriate, using headlines and copy that speak directly to their unique needs, while reinforcing how the system benefits the entire industry.

Percepción Social

Perceived as a reliable and innovative technology partner within its industry niche. The company is respected and its services are considered valuable, with strong credibility solidified by partnerships with official industry groups. For its target B2B audience, Outtra is seen as a specialized tool for solving critical business challenges related to inventory, data management, and connecting online brand presence with offline retail networks.

Ejemplos de Copy

• •Stop Losing Sales Between Your Website and Your Retailers. Our Where-To-Buy tool bridges the gap, connecting online interest directly to in-store and online stock. See how brands like Fischer are driving sales to their retail partners.
• •Get featured on major brand websites. For free.
• •The outdoor industry is built on passion, but it runs on data. At Outtra, we build the digital infrastructure that lets brands and retailers focus on what they do best. Our ecosystem ensures that from the moment a customer discovers a product online to the final purchase, the path is seamless, efficient, and profitable for our partners.
• •Data fragmentation costs the sports industry millions. Our Data & Image Hub solves this. One central platform for brands to upload product data and for retailers to access it instantly, in the right format. Less admin, more selling. #B2B #OutdoorIndustry #RetailTech #Efficiency
• •Outtra: The smartest link between your brand, your retailers, and your customers. Unify your data. Amplify your sales.