Brand Tone

Spiritual, Encouraging, and Authentic.

Brand Values

• •Transformation & Growth
• •Meaningful Connection
• •Mindfulness & Balance
• •Individuality & Self-Expression
• •Craftsmanship

Best Practices

• •Always start with the emotional or spiritual benefit of the piece, not just its physical attributes. Instead of "Tiger Eye bracelet," use language like, "For clarity and focus on your journey, our Tiger Eye bracelet..."
• •Consistently use words like journey, transformation, growth, emerge, flourish, chapter, and path to reinforce the brand's core concept of personal evolution.
• •Use phrases like handcrafted, made with intention, one-of-a-kind, our studio, and genuine gemstones to build trust and highlight the brand's artisan nature.
• •Use a supportive and encouraging tone. Address the customer directly with "you" and "your" to create a personal connection, making them feel seen and understood.
• •Briefly explain the metaphysical properties or the meaning behind a symbol (like the Yin-Yang or 108 mala beads) in a simple, accessible way. This adds value and reinforces the brand's role as a spiritual resource.

Social Perception

OuttaMyCocoon is perceived as a niche, artisan brand deeply rooted in the wellness and spiritual community. It is seen as a trusted resource, community-focused, and purpose-driven, providing intentional tools for healing and growth.

Copy Examples

• •Some bonds are written in the stars. Our new Amethyst & Rose Quartz Connection Set is for the souls that just *get* you. One for you, one for them. A daily reminder that you're always connected, no matter the distance. Tag the person you'd share this with. #OuttaMyCocoon #SpiritualJewelry #SoulSisters
• •Life is chaotic. Your inner world doesn't have to be. Our Balance Bracelet, made with grounding lava rock and calming howlite, is your reminder to breathe and find your center. The only way out is through. ✨ #HandmadeJewelry #CrystalHealing #FindYourBalance #InnerPeace
• •Transformation isn't a single event; it's a journey. Like a butterfly emerging, your growth is a beautiful, powerful process. Our jewelry is crafted to be a touchstone on your path —a reminder of your strength, your intentions, and the incredible person you are becoming. It's time to fly. #EvokeChange
• •Jewelry with Intention. Each piece is handcrafted to support your journey of growth, balance, and connection. This is more than an accessory; it's a part of your story. Wear your magic.
• •Elevate your practice. Our hand-knotted 108 Mala Beads are designed to deepen your focus and align your energy. Made with authentic gemstones to help you set your intention and find your flow. Discover the Mala that calls to you. Shop OuttaMyCocoon.